Bangkok--10 Jun--The Emporium
The Emporium spends 20 million baht with business partners to hold Emporium Extravagant Night at Singapore Grand Prix in hopes of boosting sales
The Emporium Shopping Complex joined forces with Singapore Grand Prix, Thanachart Drive credit card by Thanachart Bank, Evo magazine Thailand, and Wave FM 88 to hold “Emporium Extravagant Night at Singapore Grand Prix” campaign, the ultimate alliance providing customers a chance to cheer on the sidelines of the F1 race and experience F1 race cars worth more than 100 million baht. Over 20 million baht was spent on this marketing scheme in hopes of boosting sales during the second trimester which The Emporium is confident will grow according to plans.
Kriengsak Tantiphipop, Senior Managing Director, The Emporium Shopping Complex said of the campaign’s objective: “The Emporium Shopping Complex organized the campaign in collaboration with Singapore Grand Prix, Thanachart Drive credit card by Thanachart Bank, Evo magazine Thailand, and Wave FM 88 as part of its marketing plans to boost sales during the second and third trimesters. All marketing channels have been used including advertising, public relations, promotions, and CRM to create an unmatched shopping experience for our customers with luxurious lifestyles. The Emporium spent more than 20 million baht on this campaign which we consider as returning profits to the customers. We believe that the customer traffic will increase by 20% during the campaign. By presenting Asia’s pride of the much-anticipated Formula 1 race on Marina Bay Circuit “2011 Formula 1 Singtel Singapore Grand Prix” considered an international sporting event, customers will get to experience life on the fast lane. The enthralling event is a gift to our customers. Do not miss the ‘Formula 1 Memorabilia’ exhibition of celebrities’ rare F1 collectibles. This event is the highlight of the year, and it brings collaborators and consumers together closely.”
Mr Alex Lou, Singapore GP's Assistant Director of Business Development, Singapore Grand Prix discussed the partnership and special activity: “Singapore Grand Prix is pleased to collaborate with The Emporium Shopping Complex, an important business partner, in holding “Emporium Extravagant Night at Singapore Grand Prix’ marketing campaign. It is a strategic alliance targeting customers with a unique lifestyle and high purchasing power. The popularity of F1 race grows every year; for the past three years, many Thai people travel to watch the race and the number keeps growing. The 2011 Formula 1 Singtel Singapore Grand Prix is the only race in the world held at night, providing thrills similar to the five past world championship race. There is a variety of entertainment to enjoy, including a performance by world-famous band Linkin Park, all of which, is catered to make the event more exciting.”
Jean-Marc Dallaire, Head of Credit Cards and Personal Loans, Thanachart Bank Public Company Limited said of the sponsorship and highlight of the campaign: “Thanachart Drive credit card strives to be the first to provide better value and innovative benefits like no other to our customers to fulfill their total satisfaction. Interested customers participate in activities by using their credit cards which has received positive responses in the past. Our customers are those who seek uniqueness, extraordinary experiences, and the very best in every angle of life. They are conscious consumers that aspire for increase present life enjoyment and drive towards tomorrow’s well-being at the same time. As such, we aim to provide instant and valued benefits, rewarding today’s shopping needs by providing them with true savings as well as enjoyable moments to accelerate their well-being and financial stability. Based on our data analysis, we have found a strong positive growth in spending at The Emporium Shopping Complex and this trend seems to continue. As a result, we believe that our existing customers will enjoy more benefits and pleasure from this exclusive event and promotion beyond other customers. Thus, we would like to provide the same exclusivity and privileges to our new potential customers amongst The Emporium shoppers. Tonight, we provide the same unique privilege to our customers at ‘Emporium Extravagant Night Party’ where customers can experience the F1 Simulator and enter to win special prizes to attend this year’s Singtel Singapore Grand Prix with a 4 days/ 3 nights fabulous package and roundtrip airfare. This special offer is only available to Thanachart Drive and SCIB credit card holders.
Dr. Chetta Songtawepol, President, New Penta Media Company Limited said of the partnership: “It is such an honor to be a media partner of this campaign because Evo magazine has been placing an emphasis on motor sports, especially the Formula 1 race, a sport with the most spectators after football. The technology of these cars is adapted for supercars. The Formula 1 Night Racing in Singapore is another important race in Formula 1 as it is held at night for the first time, creating quite a buzz. Evo magazine Thailand is proud to be the medium in hosting this event, and to show how much Thai people love Formula 1 race, there is a ‘Formula 1 Memorabilia’ exhibition showcasing rare, limited-edition collectibles including model cars, books, and accessories. As such, this is a wonderful opportunity for viewers to experience the Formula 1 vibe.”
Enter for a chance to cheer on the sidelines with luxurious promotions from 7 June to 25 July 2011. Spend 2,000 baht and receive a coupon (Platinum M Card members receive two coupons; four when shopping at stores participating in the X4 Reward program) for lucky draw entry. Prizes include:
1: Tickets to the Singapore Grand Prix with seats in the Pit Grandstand and Padang Grandstand, roundtrip Bangkok-Singapore airfare, and a 4 day/3 night accommodation package for two. There are five prizes total in this category, worth 1.6 million baht altogether.
2: Top spenders throughout the campaign will receive tickets to the Singapore Grand Prix, roundtrip Bangkok-Singapore airfare, and a 4 day/3 night accommodation package for two, worth 183,146 baht altogether.
There are special privileges from Thanachart Drive and Siam City Bank credit cards such as Padang Grandstand seats at the Singapore Grand Prix tickets, roundtrip Bangkok-Singapore airfare, and a 4 day/3 night accommodation package for two or 2 day/1 night accommodation package at Garden Pool Villa Dhevandara Hua Hin worth 15,000 baht, and many more.
Enjoy the sizzling fashion party by DIESEL featuring Thailand’s hottest models followed by a night cap at “Emporium Extravagant Night Part” on Thursday 9 June at Fashion Hall, 1st floor, The Emporium Shopping Complex.