Bangkok--20 Jun--LG-One Thailand
(From left) Mr. Thunyachate Ekvetchavit, Marketing Director, Mr. Chanchai Bhandhufalck,
Product Group Head, Home Entertainment, Ms. Suparang Anuchapreeda, Brand Marketing and Communications Manager, and Mr. Rapee Srisunthorn, Product Group Head, Home Appliances,
LG Electronics (Thailand) Co., Ltd. with LG’s Reader’s Digest Trusted Brand Gold Award 2011
and GfK No. 1 Award
LG IS NUMBER 1 IN SALES AND TRUST AMONG CONSUMERSLG ranked No. 1sales performance in three products categories and voted Trusted Brand for fourth consecutive year
LG Electronics (Thailand) Co., Ltd., has further boosted its position as Thailand’s top consumer electronics brand with a series of industry awards. The company has been recognized for its number one sales performance in three product categories by the GfK No. 1 Awards, and has won a prestigious Reader’s Digest Trusted Brand Gold Award for the fourth consecutive year.
Reflecting the quality and depth of LG’s product range, the company won the accolades in 2011 for three different product categories. The Reader’s Digest Trusted Brand Awards recognized LG’s world-leading washing machines and flatscreen TV products including Plasma, LED and LCD TVs, while GfK acclaim was gained for number one sales in home theaters, washing machines and plasma TVs.
Commenting on the awards, Thunyachate Ekvetchavit, Marketing Director, LG Electronics (Thailand) Co. Ltd. said “The combination of these two award wins shows that the trust consumers place in LG products leads them to have confidence in purchasing them. It clearly supports our belief that putting reliability and innovation at the heart of our products and building meaningful relationships with consumers leads to business success.”
Most recently, the company launched its 6-Motion Inverter Direct Drive washing machine, which offers a series of combination wash cycles for a superior and gentler wash, while caring for delicate clothes as carefully as if they were washed by hand. The company is confident that the LG 6- Motion Inverter Direct Drive washing machine will help to maintain its number one position in washing machines for the 11th consecutive year.
Similarly renowned, LG’s home theater range provides high quality products at a competitive price. Its HT805PM 5.1 Channel Home Theater system with LG’s Bass Blast sound is the company’s most popular. Designed to accompany a 32” LCD TV, the HT805PM features the ability to recreate every detail of even the richest soundscapes because of the parabolic design of the front and rear speakers.
LG also continues to offer new innovation to consumers through the LG CINEMA 3D TV, the next generation 3D TV, offering access to limitless 3D content through its 2D to 3D conversion feature, the most comfortable 3D viewing experience, and affordable 3D glasses for all. LG is also the first brand accredited by T?V for Flicker Free. The company is confident it can strengthen its number 1 position in the category with this technology.
“Recognition through awards such as these makes us even more confident that we can achieve our goal of becoming Thailand’s number one consumer electronics brand by 2012,” Thanyachate added.
To find out more about LG’s innovative product range, please visit www.lg.com/th
For further information, please contact:
Suphada Chaiwong or Matt Moran
LG-One Thailand
Phone: 0-2252-4166 (Ext. 116, 224)
E-mail:
[email protected]