Bangkok--20 Jun--Verve
ARTISTRY exclusively from Amway, taps hard into the anti-aging cosmetics market as a response to the trend among Asian women to achieve younger-looking skin, with its introduction of the new “ARTISTRY? Intensive Skincare Anti-Wrinkle Firming Serum”. Outstanding as the first and only anti-aging product to utilize a breakthrough patented “Targeting Complex” technology from the University of Michigan, the new serum is enriched with supreme ingredients effective in improving visible effects of aging and the appearance of wrinkles. The company is confident to accomplish the total sales of Bt.3 billion from ARTISTRY products by this yearend while retaining the top sales value among premium cosmetics brands.
Mr. Kittawat Ritteerawee, General Manager of Amway (Thailand) Limited, says “After our success in building the market for intensive skincare products last year, we have set the goal for 2011 to continue the concentration of such product group. Recently, ARTISTRY has officially announced its exclusive license to use the University of Michigan’s innovative ‘Targeting Complex’ technology in its ARTISTRY? Intensive Skincare Anti-Wrinkle Firming Serum — the first and only anti-aging serum to utilize such breakthrough patented technology”.
“ARTISTRY? Intensive Skincare Anti-Wrinkle Firming Serum is an addition to the ARTISTRY Intensive Skincare line that will be introduced in a phased global launch. The product will make its premiere for the first time in Thailand in June 2011. The Thai market for premium facial skincare products is valued at Bt.10,500 million, and 30% of this market is contributed by anti-aging products. The launching of ARTISTRY’s new serum caters to the trends among Asian women* who are constantly fine-tuned with 3 or 4 beauty trends at a time. Among those, the ‘Peter Pan Beauty’ — the anti-aging conscious trend is one of the current concerns that Asian women have. Consequently, I am confident that by giving importance to this group of skincare products, Amway will be geared to the direction for our growth targets, especially for the sales of ARTISTRY lines which should not be less than Bt.3 billion in total this year,” Mr. Kittawat adds.
Mrs. Ratana Channara, Marketing Director of Amway (Thailand) Limited, reveals “The world of science recognizes the efficacy of retinol as one of the most effective ingredients recommended by skincare professionals to treat signs of aging — because it truly works to rebuild skin’s elasticity and firmness while reducing visible wrinkles. Using exclusive patented ‘Targeting Complex’ technology tospecifically target retinol action to its beneficial anti-aging effects, ARTISTRY Intensive Skincare Anti-Wrinkle Firming Serum combats the visible effects of aging by its powerful ingredients, including targeted retinol, vitamin C and peptides, added to the ideal multi-functional formula to help restore and renew skin’s resilience. Upon just an overnight application, users can feel a drastic change to their facial skin. With such unrivaled superiority, we truly believe that the new serum will create a sensation in the Thai skincare market once again”.
“Modern women today are looking for a solution to solve the appearance of wrinkles that can target the results immediately. The skincare in need has to be of a concentrated formula, yet gentle enough to sensitive skin. ARTISTRY answers to such needs with an expectation to pocket over Bt.170 million from the sales of this new serum within the second half of this year,” Mrs. Ratana says.
Mrs. Rattana also adds “The company has prepared an array of activities to promote the marketing campaign of the new serum. The use of comprehensive media coverage, such as leading women magazines, websites and social media, will help strengthen the communication about the product’s strong points. The sharing of experience through those who have tried out the product will be relayed to prospected clients. Furthermore, the company also provides workshops and seminars on the information and technology used with the new product for over 10,000 Amway Business Owners in 9 major provinces across Thailand. The workshops are sponsored by Amway Headquarters in inviting the scientists from the University of Michigan as the guest speakers. All this demonstrates Amway’s professionalism in every of its ABOs who work for the optimum satisfaction of our clients.”
The 30-ml ARTISTRY? Intensive Skincare Anti-Wrinkle Firming Serum is available today at suggested retail price of Bt.3,625, and at discounted member price of Bt.2,900. Satisfaction guarantee with 100% money back offer. For interested buyers, please contact Amway Business Owners nationwide. To inquire more information about the product, please contact Amway Call Center 0-2725-8000 or log on to www.artistry.co.th.
*Source: Research findings from the InsightAsia Research Group, certified by Dr. Arpapat Boonrod, Managing Director for lnsightAsia Market Research Thailand
For further information, please contact Verve:
Pornchanan Mongkolkul (Gift) Tel. 0-2204-8223
Woraya Maneewan (Petch) Tel. 0-2204-8229