Bangkok--22 Jun--Mix and Match Communications
Just for Men expects to stimulate hair color demand through its new TVC under the concept of ‘Sport Legend’ with the leading football idol, to attract male customers around the world. The company invests THB 15 million baht in marketing to the Thai market. Expects 10 - 15% growth this year and to continue its Number One market share.
“Just For Men”, the Men’s Hair color product leader from the US by Combe Incorporated and distributed in Thailand by US Summit Overseas Limited, hosts the “Just For Men Sport Legend” event, launching its new TVC and marketing campaign globally.
Just for Men revealed the brand’s new presenter — football legend and Former World Player of the Year ‘Luis Figo’.
The launch activities included giving away souvenirs, gifts, and signed footballs from Luis Figo, an introduction to clothes styling and choosing hair color for special occasions by the famous Thai hair stylist Kai Somporn Thirinth, followed by a mini fashion show with leading male models, which was well attended by press and customers.
Mr. Trevor Bell, Senior Vice President, Global Strategic Markets, Combe Incorporated, said:
We are exceptionally proud of “Just For Men”. A runaway success since it was launched almost 30 years ago and now used by millions and millions of men globally. The product has continually shown high levels of growth with new customers joining the millions of loyal users every year, right across the world from the US to Europe and Asia. “Just For Men” is the number one top ranking Men’s Hair Color product.
Today marks an important new step for “Just For Men” with our launch of this TVC. We proudly introduced our presenter — the football legend and idol ‘Luis Figo’.
Luis is a man who has success in all area of his life, whether in his playing career or now in his other activities and he has always taken good care of himself. Just for Men was the obvious choice for him when it came to maintaining his great looking hair
We believe that our target audience will really relate to Luis and that this TVC will further increase Just for Men’s brand awareness around the world” Mr. Bell added.
Ms. Chalermphan Srichanachaichok, General Manager of U.S. Summit Corporation (Overseas), ”Just For Men’s” Thailand distributor said that the company has been distributing “Just For Men” for 16 years, since it’s introduction into Thailand in 1995. ““Just For Men” has received a great responses from customers in Thailand. In 2010, even though there was negative domestic consumer growth, “Just For Men” showed positive growth and held its No. 1 position as market leader for hair color products for men. We believe that Thai customers have experienced the product’s benefits as well as responded to our campaigns and that has created a very good experience between the brand and Thai customers.”
Today is another important step for “Just For Men” to communicate and deliver satisfaction to the Thai customer, as well as customers globally, through this new TVC with Luis Figo. The new TVC will start to be aired in Thailand from June 22 onwards.
“The Company has set a marketing budget of 15 million baht on launching this new TVC campaign through media channels including television, magazine, and social networks, as well as ongoing marketing activities throughout the second half of this year with which to create a good experience among Thai customers. There will also be competitions to win souvenirs or posters from Luis Figo and other sales promotions in 2011. The company expects the launch of the new TVC and marketing campaign will generate revenue of 45 million baht and generate 10-15% growth on last year,” Ms. Chalermphan concluded.
For more information, please contact:
Mix and Match Communications Co., Ltd.
Khun Arnon Jantarach and Khun Nattanunt Samathi Tel. 0 2967 7713 — 4
E-Mail:
[email protected],
[email protected]