Bangkok--5 Aug--Aziam Burson-Marsteller
Qualcomm's Augmented Reality (AR) Software Development Kit (SDK) for iOS is now available for download in a public beta from Qualcomm Austria Research Center. The expansion of Qualcomm's AR Platform from Android to iOS enables developers to use Apple's XCode and Unity 3 to build high-performance, interactive 3D AR experiences. To download the SDK and Extension for Unity free of charge, visit developer.qualcomm.com/ar.
This news follows the success of Qualcomm’s AR SDK for the Android platform, which was announced in October 2010. Qualcomm’s AR platform delivers a broad range of experiences that entertain, engage and inform consumers with a new form of interactive media. The platform’s rich feature set enables developers to build high-performance AR applications and experiences on real world images, such as those used in print media (books, magazines, brochures, tickets, signs) and on product packaging. Juniper Research has forecast that annual revenues generated by mobile AR applications and services are expected to approach $1.5 billion by 2015, up from less than $2 million in 2010.