element14 doubles its semiconductor portfolio in Asia Pacific

ข่าวเทคโนโลยี Wednesday August 17, 2011 08:41 —PRESS RELEASE LOCAL

Bangkok--17 Aug--Spark Communications element14 expands its distribution partnerships with global semiconductor leaders to bring the widest range of high performance solutions to the region element14 the industry’s first fusion of commerce and community supporting engineers and purchasing professionals worldwide, today announced that it has doubled its portfolio of semiconductor components of its inventory of 130,000 electronic products. element14 now stocks the broadest range of semiconductor integrated circuits in Asia Pacific from leading semiconductor specialists such as Texas Instruments, Analog Devices, National Semiconductor, ST Microelectronics, Microchip and Freescale Semiconductor. According to research firm Gartner, the worldwide semiconductor capital equipment spending is expected to reach S$44.8 billion in 2011, which is a 10.2 percent increase from 2010. The forecasted growth signify an increased demand for the need to access a wide range of semiconductor solutions that can help engineers in different industries including alternative energy, industrial, medical, automotive and telecommunications. element14’s semiconductor portfolio which also includes global suppliers such as Altera, Linear Technologies, Vishay, On Semiconductor and NXP, is available via multiple channels with no minimum order quantity and next day delivery to most cities in Asia Pacific. These products will be supported by 24/7 customer service and 24/5 online technical support. Design and maintenance engineers can also visit element14’s online community to access technology information and design solutions such as CadSoft and the element14 knode. Some of the key semiconductor products element14 offers include: Texas Instruments’ latest microcontroller series Semiconductors play an essential role in all electronic applications, such as automated control processes facilitated by microcontrollers. Texas Instruments MSP430G Mixed Signal Microcontrollers series is part of the MSP430 family of ultra low-power mixed signal microcontroller series with built-in 16-bit timer and ten I/O pins. These ultra low-power microcontrollers consist of several devices featuring different sets of peripherals targeted for various applications. These components’ architecture, combined with five low-power modes, is optimized to achieve extended battery life in portable measurement applications. Newest Analog Devices power management solutions Power management is another vital function that semiconductor solutions perform in an electronic system. The latest Analog Devices - ADP2138 and ADP2139 Step down DC-to-DC Converter are highly efficient, low quiescent current, synchronous step-down dc-to-dc converters. The internal discharge switch allows the regulator to either operate in PWM mode, which provides low peak-to-peak ripple for power supply noise sensitive loads, or allow the component to automatically switch between operation modes depending on the load current level. This series also features under-voltage lockout to prevent deep battery discharge, and soft start to prevent input current over-shoot at startup, which improves the safety level and the life expectancy of the end products. Innovative power management components from Microchip Microchip’s MCP1700 Low Quiescent Current LDO is from the MCP1700 family of CMOS low dropout voltage regulators that can deliver up to 250 mA of current while consuming only 1.6 ?A of quiescent current. The input operating range of 2.3V to 6.0V makes it an ideal choice for two and three primary cell battery-powered applications, as well as single cell Li-Ion-powered applications. These components are robust and versatile solutions for any applications across different fields with its overcurrent limit and overtemperature shutdown. “The importance of the Asia Pacific region to our business continues to increase because of its growing status as one of the major global manufacturing centres and its mounting demand for semiconductors,” says Edward Ho, Far East Channel Manager, Microchip. “element14’s distribution channels and extensive range of beyond-product services have allowed us to engage this market extensively and ensure that engineers have instant accessibility to our latest high performance solutions to meet their objectives and reduce time to market.” “Semiconductors are at the heart of all Printed Circuit Boards and they are vital components that determine the performance of end-products,” says William Chong, Regional Director of Supplier, Product & Purchasing Management, element14, Asia Pacific. “Through our partnerships with multiple global leading semiconductor suppliers, we allow engineers to be equipped with nothing but the most advanced and reliable solutions, ensuring improved productivity and fostering product innovations in the region.” About element14 element14 offers more than 130,000 products, for next-day delivery in most cities in Asia Pacific from its three distribution hubs located in Shanghai, Singapore and Sydney. The company offers 24/7 telephone support for customers, 24/5 online technical support and catalogue sales, with a hassle-free return policy. This eCommerce site is integrated with the Group’s global online Community portal (www.element14.com). Worldwide, element14 is the first collaborative community, research portal and eCommerce website for design engineers and electronics enthusiasts. The website provides product data, design tools, technology information and top brand components to seamlessly facilitate the design process; users can consult industry experts and collaborate with peers around the globe. element14 online Community is sponsored by Premier Farnell plc (LSE: pfl). For more information visit the website: http://th.element14.com/ About Premier Farnell Premier Farnell plc is leading the way in the high service, multi-channel provision of essential products, information, software and technology solutions to electronic design engineers, maintenance and repair engineers and purchasing professionals globally. Its differentiated proposition includes 29 local language transactional websites and the critically important element14 ecommunity for design engineers - an industry first (www.element14.com). With sales last year of ?990.8m and underlying profits of ?93.3m the Group distributes its comprehensive portfolio of products and services throughout Europe, North America and Asia Pacific, supported by a global supply chain of over 3,500 suppliers and an inventory profile developed to anticipate and meet its customers’ needs. Recently awarded Platinum status by the Business in the Community Corporate Responsibility Index the business takes its CSR commitments very seriously. While global in scope, Premier Farnell recognises the individual needs of each market and has continued to internationalise its model accordingly, trading locally under different brand names. Its primary electronics businesses trade as Farnell in Europe, Newark in the US, Canada and Mexico and Farnell Newark in Brazil. Across Asia Pacific the business trades as element14. Key facts Operations in 35 different countries4,100 employeesOver 2 million customer contacts in 156 industriesOver 3,500 leading suppliersOver 400,000 products stocked with access to over four million more on demandGlobal leader in legislation RoHS, WEEE, REACH For more information, please visit www.premierfarnell.com About Analog Devices Innovation, performance, and excellence are the cultural pillars on which Analog Devices has built one of the longest standing, highest growth companies within the technology sector. Acknowledged industry-wide as the world leader in data conversion and signal conditioning technology, Analog Devices serves over 60,000 customers, representing virtually all types of electronic equipment. Celebrating over 40 years as a leading global manufacturer of high-performance integrated circuits used in analog and digital signal processing applications, Analog Devices is headquartered in Norwood, Massachusetts, with design and manufacturing facilities throughout the world. Analog Devices' common stock is listed on the New York Stock Exchange under the ticker “ADI” and is included in the S&P 500 Index. For more information visit the website at http://www.analog.com/en/index.html About Microchip Technology Microchip Technology Inc. (NASDAQ: MCHP) is a leading provider of microcontroller, analog and Flash-IP solutions, providing low-risk product development, lower total system cost and faster time to market for thousands of diverse customer applications worldwide. Headquartered in Chandler, Arizona, Microchip offers outstanding technical support along with dependable delivery and quality. For more information, visit the website at: www.microchip.com About Texas Instruments Texas Instruments semiconductor innovations help 80,000 customers unlock the possibilities of the world as it could be — smarter, safer, greener, healthier and more fun. Our commitment to building a better future is ingrained in everything we do — from the responsible manufacturing of our semiconductors, to caring for our employees, to giving back inside our communities. This is just the beginning of our story. Learn more at www.ti.com The intellectual property in these logos, tradenames and trademarks is owned by their respective owners. Media please contact: Chanidapa Panyaphonseree Spark Communications Tel: 0-2653-2717-9 Fax: 0-2653-2720 E-mail: [email protected]

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