Bangkok--17 Aug--Ogilvy Public Relations Worldwide
Existing customers receive upgrade at no additional charge
dtac announced the launch of the dtac 3G service on 850 MHz band on August 16, 2011. The new service upgrade enhances user experience on dtac’s Internet network with faster and smoother data transmission. Entailing continuous service improvement and network coverage expansion, the dtac 3G marks a major step for the company in reaching the goal to become the country’s best data network operator. The flagship service also encompasses a strong collaboration among all dtac employees and boasts the company’s biggest campaign of the year.
Mr. Jon Eddy Abdullah, Chief Executive Officer, Total Access Communication PLC. (dtac) said "the dtac 3G service is part of our ongoing commitment to provide customers with innovative solutions and services that will benefit their daily lives. It is a service enhancement that is offered at no additional charge to all our existing customers in the Bangkok area who have already subscribed to data service packages. We strongly believe that the 3G HSPA service on 850 MHz will benefit not only the Thai consumers, but also the Thai telecom industry and the country as a whole. Since the 3G HSPA service on 850 MHz is provided under a concession agreement, it will also benefit our partner, CAT Telecom.”
"The HSPA upgrade on the 850 MHz band marks the beginning of exciting times for the telecom industry in Thailand. We believe the establishment of the National Broadcasting and Telecommunications Commission and the licensing of 2.1 GHz spectrum for 3G services will take the industry to an even higher level and we look forward to working with the new Minister of the Information and Communication Technology Minister and NBTC in making this a reality” said Mr. Abdullah.
According to Mr. Pakorn Pannachet, Senior Vice President - Products Division, dtac, “the launch of dtac 3G service on August 16 reinforces the commitment of our continuous service improvement and network coverage expansion. Existing dtac subscribers who own a handset or device that supports 3G on 850 MHz band are entitled for the dtac 3G service and can use it in service areas currently covering Bangkok. Our existing data service customers can simply enjoy the dtac 3G service, but with noticeably higher speed and better signal quality, all with no additional charge.”
“The dtac 3G comes out on top in terms of speed thanks to the ample 10 MHz bandwidth,” added Pakorn. “This means the network can accommodate higher concurrent users and provides speeds of up to 42 Mbps downlink and at speed rate of mega bit per second ranged uplink. With thorough quality test conducted by both our staff and external specialist team, we are confident on the full readiness in serving customers, and yet we continue to adopt the latest technology with a view to improve the service quality to the level beyond customer expectations.”
“The dtac 3G is our annual flagship campaign and encompasses comprehensive collaboration among all dtac teams and employees with the aim to create and develop the best service quality for our customers,” added Pakorn.
Currently dtac has committed an investment plan to upgrade its network to 3G in 1,220 base stations and planned to increase the number of 3G base stations to 2,000, covering 40 provinces in 2012.
For more information on coverage areas, models of compatible handsets and devices and advice on device setting, go to www.dtac.co.th/3G. Current dtac customers who subscribed for unlimited mobile internet package will receive automatic upgrade which entitles them to the dtac 3G service. For current dtac customers who subscribe for other packages, simply dial *3000# and press call (toll free) to enable the dtac 3G service. There is currently no additional charge for the dtac 3G service.
To celebrate the launch of the dtac 3G, the company created a television commercial entitling “Care” that reflects positive aspects of telecom technology to human life under the tagline — “Beyond the best technology is its ability to connect all emotions smoothly”. Special campaign including consumer event and several fun activities are also planned to be launched very soon.
Issued on behalf of Total Access Communication PLC.
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Waralee Bunnag (
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Supaporn Masiri (
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