Bangkok--13 Sep--AirAsia
AirAsia is set to be the official partner of Queens Park Rangers Football Club (QPR) with the sponsorship of its official ‘away’ and ‘third’ shirt, as announced by the airline at the football club’s Loftus Road Stadium in London today.
The partnership marks another major involvement in sports by the world’s best low cost carrier. As advocates of creative marketing strategies, this venture provides another strategic platform for the airline to further elevate its brand and achieve greater reach to consumers globally.
AirAsia’s sponsorship of QPR’s away and third shirt will stretch for the next two seasons.
AirAsia Regional Head of Commercial, Kathleen Tan, who represented the airline said, “We are absolutely thrilled with this partnership with QPR. This is a timely and significant relationship between two brands which are keen in taking on any challenges for the taste of success. Our logo on QPR’s away shirt does not only symbolize our energetic partnership, but also a joint-representation of the hard work and challenges that we went through-- for AirAsia to be the world’s best low cost airline for three consecutive years and QPR to make a comeback into top flight football for the first time in 15 years.
“This is a very meaningful moment for all of us, and we are very excited to jointly associate ourselves with a team like QPR, as they have a remarkable history in English football and their unrelenting spirit reflects our own Asian endeavour for success. Collaboratively, AirAsia and Malaysia Airlines can certainly build a very strong following for the QPR brand in a very passionate football audience in Asia,” said Kathleen.
Queens Park Rangers Football Club returned to top flight football in the English Premier League for the first time in 15 years after clinching the 2010 / 2011 npower Championship. The partnership with AirAsia is set to give the club the added support to continue their fight in the top tier competition.
QPR CEO Philip Beard expressed his delight at the new deal. He said, “This is a unique and exciting venture for the Football Club. Attracting two major Asian companies to come on board shows the global appeal QPR has as a brand. We are extremely positive about building a thriving relationship with both businesses in a bid to broaden our exposure in Southeast Asia and further afield. This is a remarkable deal for the Club and brings further positive news following a highly successful few weeks since the takeover was finalised.”
In conjunction with the official partnership, AirAsia is launching a special QPR-themed promotion. The promotion, ‘Score with AirAsia’, presents guests with fares from as low as *THB 690 from Bangkok to domestic and international destinations (Chiang Mai, Chiang Rai, Ubon Ratchathani, Udon Thani, Surat Thani, Hat Yai, Nakhon Sri Thammarat, Yangon, Phnom Penh, Hanoi, New Delhi, Kolkata, Guangzhou, Shenzhen and Hong Kong). Direct flights are also available from the northern city of Chiang Mai to Hat Yai and Singapore, starting from THB890 per way. Direct flights from Phuket to Chiang Mai, Singapore, and Bali start from THB1290.
Booking period for this promotion starts from 13 — 20 September 2011, for the travel period from 3 January — 31 March 2012. Log on www.airasia.com for more information.
AirAsia is an active supporter of sports, and constantly dedicated itself in sports sponsorship and development. The airline is key partner for Team Lotus (Formula 1), AirAsia ASEAN Basketball League, Philippine Patriots (Basketball), AirAsia British Grand Prix (MotoGP), Team AirAsia-Sepang International Circuit-Ajo (MotoGP), Oakland Raiders (NFL) and runs its own motorsport talent development program via the AirAsia Team Lotus Driver Development Program (AATLDDP).
AirAsia keeps abreast with the social media community via their Facebook and Twitter accounts. Guests are able to receive real-time updates on latest promotions and interact with AirAsia via facebook.com/AirAsia and twitter.com/AirAsia.
*fare quoted includes airport tax & fuel surcharge
About AirAsia and AirAsia X
AirAsia, the leading and largest low-cost carrier in Asia, services the most extensive network with over 160 routes covering destinations in Asia, Australia and Europe. Within 9 years of operations, AirAsia has carried over 120 million guests and grown its fleet from just two aircraft to 104. The airline today is proud to be a truly Asean (Association of Southeast Asian Nations) airline with established operations based in Malaysia, Indonesia and Thailand, servicing a network stretching across all Asean countries, China, India, Bangladesh, Sri Lanka and Australia. This is further complemented by AirAsia X, its low-fare long-haul affiliate carrier that currently flies to destinations in India, China, Australia, Taiwan?Iran, Korea, UK, Japan, France and New Zealand. AirAsia is the regional carrier with the largest destination network and highest flight frequencies. AirAsia was named the 2011 World’s Best Low Cost Airline in the annual World Airline Survey by Skytrax for three consecutive years.
About QPR
QPR FC is a professional Football Club based in West London, England. Under the guidance of Manager Neil Warnock, the Club was promoted to the Barclays Premier League at the end of the 2010/11 season by winning the npower Championship. On August 18th 2011, Tony Fernandes arrived at the Club as a majority shareholder, alongside Kamarudin Bin Meranun and Ruben Emir Gnanalingam. Amit Bhatia, who represents the Mittal Family, returned to the Club as Vice-Chairman. Soon after, Warnock embarked on a summer spending spree, bringing in six top quality new signings before the end of the transfer window on August 31st
For more information, contact AirAsia Communications:
Krittiyawadee Pongpanich
[email protected]
Nuttawut Jitardharn
[email protected]
Piyasuda Archasantisuk
[email protected].