Dedicated BlackBerry Lifestyle Store Now Open in Bangkok, Thailand

ข่าวเทคโนโลยี Tuesday October 4, 2011 12:29 —PRESS RELEASE LOCAL

Bangkok--4 Oct--Hill & Knowlton Picture 1: Mr. Rohilesh Singh, Senior Director, Retail Strategy for RIM, East Asia and Mr. Nick Yoong, Senior Manager of Thailand, at the press conference to officially announce the first dedicated BlackBerry by Jaymart Lifestyle Store in Thailand Picture 2: Mr. Rohilesh Singh, Senior Director, Retail Strategy for RIM, East Asia with Mr. Adisak Sukumvitaya, Founder and Chief Executive Officer of JayMart, welcomed the launch of the first dedicated BlackBerry by Jaymart Lifestyle Store at Siam Paragon Research In Motion (RIM) welcomes the launch of the first dedicated BlackBerry by Jaymart Lifestyle Store, in central Bangkok, Thailand. The 140-square-meters store located in the Siam Paragon shopping mall will be officially opened to the public from the September 29th onwards. At the store, customers will not only have the opportunity to purchase their favourite BlackBerry smartphone or tablet, but they will be able to experience the BlackBerry PlayBook gaming prowess through a 65 inch simulator, or find the latest accessories for their device, among other things; all in a bright, modern environment. “The Siam Paragon mall in downtown Bangkok is one of the prime shopping and entertainment locations within the city. It is the perfect place for consumers to truly experience the full range of BlackBerry devices and solutions,” explained Rohilesh Singh, Senior Director, Retail Strategy for RIM, East Asia, “With the introduction of this lifestyle store, customers will have a peace of mind when purchasing authorize BlackBerry products and will also enjoy top notch service by trained personnel manning the service desk.” On offer at the BlackBerry by Jaymart Lifestyle store: Full BlackBerry Service Solutions: BlackBerry service desk available for those with questions or who want to learn more about BlackBerry. Full BlackBerry Accessory Line-up: the new BlackBerry store has what enthusiasts need to enhance their BlackBerry experience. BlackBerry Authorized Merchandise: devoted BlackBerry fans can check out the BlackBerry merchandising wall for the coolest BlackBerry gear. Create your own BBM Avatar: shoppers can have their face morphed before their very eyes and have the image sent to them. Gaming competitions on the PlayBook: the BlackBerry PlayBook offers an amazing gaming experience. Consumers can come in to see how they rank against the country's best. Best trained BlackBerry Staff in Thailand: experience first-hand what can be built with BlackBerry. The trained BlackBerry consultant is there to answer all questions. Special opening promotion To celebrate the new store opening, the dedicated BlackBerry Lifestyle store will run a number of promotions. On the opening day (29 September) only, the first 99 customers to buy a BlackBerry device will get 50% discount off their device*. Customers should take note that only nineteen (19) BlackBerry Bold 9900 units will be available, through the above promotion. On a separate promotion, for consumers who decide to buy a Blackberry Bold 9900 will get a free 8GB USB thumb drive, free hard case, free screen protector, and 50% off any BlackBerry accessory. For the purchase of any other BlackBerry device on the opening day, customers will receive a free BlackBerry t-shirt, a free screen protector and a 50% discount off any accessory *Terms and conditions apply. Limited to one device per customer and is dependent on availability of devices. Location and opening hours The dedicated BlackBerry by Jaymart Lifestyle store is located at the 3rd floor of Siam Paragon mall in downtown Bangkok and is open daily from 10:00am to 10:00pm. For media enquiry, please contact Kamolrat Plodpai and Pannarai Thaweechotikitcharoen Hill & Knowlton Thailand Tel: 02-627-3501 ext.109 and 157 E-mail: [email protected] and [email protected]

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