Bangkok--10 Oct--Hotels.com
Hotels.com launches Welcome Rewards loyalty programme in Thailand as part of major simultaneous global expansion
Hotels.com, the world’s leading hotel booking website, today launches Welcome Rewards, its loyalty programme offering customers one free* night for every ten nights stayed
The loyalty programme, which allows customers to accumulate their ten nights across chain hotels, B&Bs, self catering and independents, is the first of its kind in Thailand. The launch follows the successful rollout of Welcome Rewards in the US and much of Latin America in 2008 and the UK, Canada and Australia in 2010.
Unlike most reward programmes, which are usually specific to one brand, Hotels.com allows customers to accumulate their ten nights across independent and chain hotels and to redeem their free* night at more than 65,000 eligible hotels around the world. The eligible hotels are clearly marked on the website.
With Welcome Rewards, there are no blackout dates or complicated point systems - customers just stay ten nights and then take their eleventh night for free*.
Johan Svanstrom, Managing Director, Asia Pacific for Hotels.com commented: “Welcome Rewards is a simple, straightforward programme that can be used at more than 65,000 hotels globally, and is far more generous than the vast majority of hotel loyalty programmes. The launch of Welcome Rewards is a significant pro-customer innovation that will benefit corporate and leisure travellers alike.”
Welcome Rewards is as easy as logging on to Hotels.com, booking accommodation and simply reaping the rewards when you have stayed ten nights.
Welcome Rewards is now available in Thailand exclusively on Hotels.com. For details of how to join as well as full terms and conditions, visit www.Hotels.com.