Bangkok--14 Oct--Aziam Burson-Marsteller
TrueMove reinforces its leadership in offering best value services and a superior data network with the launch of the ‘Unlimited Whatsapp’ package, the first of its kind in Thailand that enables users to enjoy chatting without limit starting from only Baht 5 per day. The service will meet the lifestyle demands of mobile chatters using the Whatsapp application. Subscribers can choose from either a daily fee of Baht 5 or a monthly fee of Baht 69, or from a combination package that includes both Whatsapp and Facebook for Baht 99 per month so that they won’t miss any online communication via TrueMove’s powerful convergence network comprising 3G*/EDGE/GPRS. Both pre-paid and post-paid customers can now apply for the ‘Unlimited Whatsapp’ package by dialing *9000 and press 2.
Mr. Piroon Paireepairith, Director, TrueMove, Non-Voice and 3G Business, said “TrueMove, the operator that offers the best value, enjoyed great success from its ‘Unlimited Social’ service strategy after launching an ‘Unlimited Facebook’ package in response to consumer demand and the growing popularity of online and mobile chatting. Also in line with this trend, TrueMove is launching the ‘Unlimited Whatsapp’ package which is the first of its kind in Thailand. A true innovation, the package was designed for people who like to chat through Whatsapp, a popular chat application, without limit via TrueMove’s powerful convergence network which includes 3G*, EDGE, and GPRS. Starting at only Baht 5 per day or Baht 69 per month, the service is aimed at high school and university students, and people who have just started working. It will also be useful especially for pre-paid customers, as they can control their expenses and don’t have to worry about data service fees or any additional Internet fees.
“The market for data service experienced growth of 60% this year. In the past 2 years, the use of Internet on mobile phones has continuously grown to nearly 50% of all non-voice services, following the growth of smart phones, feature phones and the development of the communications network that provides better data services, plus a wide variety of content and applications designed to suit customers. Moreover, the link to social networks via mobile phones has become an essential factor that pushes the growth of the non-voice market. Facebook and Whatsapp are especially popular as they are easy to use, convenient, and operate quickly in transmitting data, photo, voice, video, or group chat. In addition, the Whatsapp program can also be accessed through various platforms, such as iPhone, BlackBerry, Android and Symbian (the Nokia phone operating system), thus making it superior to other chat programs,” added Mr. Piroon.
TrueMove customers, both prepaid and postpaid, can apply for the ‘Unlimited Whatsapp’ package by dialing *9000 and press 2 (free of charge through the IVR system) and choosing from either the Baht 5 daily or Baht 69 monthly package (automatic renewal), then wait for the confirmation SMS. After that, just turn the mobile phone off and on again before starting to use the service. Customers should have the Whatsapp application installed before applying for the service. This can be done by downloading the Whatsapp application or checking the phone models that are compatible with Whatsapp at www.whatsapp.com.
TrueMove’s unlimited Social Services also include the ‘Social Pack’ which allows users to enjoy the 2 most popular applications, Facebook and Whatsapp, at a great price of just Baht 99 per month. For more details and service conditions of the ‘Unlimited Social’ service, please visit www.truemove.com/vas or contact TrueMove Care Tel 1331.
*3G service (on mobile phones or other devices compatible with 850 MHz network) is part of TrueMove’s development and network improvement in some areas, so as to further enhance TrueMove’s service.