Bangkok--17 Oct--Best Western
Best Western International - The World’s Largest Hotel Chain? - is fielding a strong presence at ITB Asia 2011, to promote its ever-growing network of hotels and resorts throughout Asia and the Middle East, as well as exciting new developments it has taking place. As Asia’s fastest growing international hotel brand, Best Western currently has 177 properties throughout Asia and the Middle East in operation, under construction and in the process of rebranding.
Best Western International officially launched its Descriptor Program in 2011, giving its member hotels the option to identify their properties as BEST WESTERN?, BEST WESTERN PLUS? or BEST WESTERN PREMIER?.
“We’ve built 65 years of goodwill with guests worldwide, and we are constantly evolving to better serve our customers. Descriptors enable better navigation of our large and diverse hotel portfolio, making it easier for business and leisure travelers to know which type of Best Western hotel to book,” said David Kong, president and CEO of Best Western International. “This promises a more satisfying experience once they check in.”
Best Western’s Head Office for Asia & the Middle East located in Bangkok, Thailand is responsible for the chain’s operations and brand development in the region. The team at ITB Asia 2011 will be showcasing Best Western’s new hotels and destinations, its three hotel types BEST WESTERN?, BEST WESTERN PLUS? and BEST WESTERN PREMIER?, and the also newly implemented three-tier structuring of its exclusive Bhuvana Spa Lite, Bhuvana My Spa and Bhuvana Spa Luxe product.
“ITB Asia 2011 holds strategic importance for Best Western, as a platform to showcase the chain’s continued steady growth toward our goal of 300 properties offering 60,000 rooms in the region by 2015. This year our presence at the show takes on a special significance, as Best Western International celebrates its 65th Anniversary and Best Western in Asia celebrates its 10th Anniversary” said Best Western International’s Vice President International Operations — Asia & the Middle East Glenn de Souza.