Bangkok--26 Oct--Spark Communications
In a bid to help optical retailers differentiate themselves in a highly competitive environment, global leader in design, manufacturing, distribution and sale of fashion, luxury and sports eyewear Luxottica Group has rolled out a pioneering initiative — the LUX-CLUB program — that will provide more support and know-how in their efforts to boost customer experience.
Under this program, Luxottica will take a more holistic and direct approach towards an optical retail business by working in partnership with the retailer to develop tailored solutions and activities that will boost its capabilities in marketing, branding, visual merchandising, training and sales.
Exclusively for LUX-CLUB members
As part of the LUX-CLUB program, Luxottica will for the first time present its top retailers with a plaque bearing the Luxottica logo that may be used on their premises. A symbol that is synonymous with unparalleled quality and authenticity, the plaque will give retailers unquestionable credibility and authority on their products and services. Members will also enjoy a host of other benefits, which includes:
? A head-start to launch new campaigns and new-to-market collections to increase the store’s footfall.
? A range of comprehensive training programmes for all staff levels covering areas like sales techniques and branding to ensure sustainable results.
? Above and below-the-line communications to increase consumer awareness of what is exclusively available in-store.
? Counsel on visual merchandising.
? Staff incentive programs that are tailored to the retailers’ business needs and goals
“Designed with both our retailers and customers in mind, the LUX-CLUB program equips our valued retailers with the much-needed tools and resources to effectively drive positive customer experience in tandem with increasing expectations,” said Roberto Cristiani, Luxottica’s South East Asia Country Manager. “Response from our retailers has been highly positive and we are confident of extending this program to more participants.”
Optical retailers that fulfil a stringent selection criteria will be invited into the LUX-CLUB program by Luxottica and the local distributors. To date, the program has locked in a coterie of more than 130 optical doors in seven Asian markets namely, Singapore, Hong Kong, Thailand, Taiwan, Malaysia, Indonesia and Vietnam.
Luxottica Group S.p.A.
Luxottica Group is a leader in premium fashion, luxury and sports eyewear, with over 6,350 optical and sun retail stores in North America, Asia-Pacific, China, South Africa and Europeand a strong and well balanced brand portfolio. Luxottica’s key house brands include Ray-Ban, the best known sun eyewear brand in the world, Oakley, Vogue, Persol, Oliver Peoples, Arnette and REVO, while license brands include Bvlgari, Burberry, Chanel, Dolce & Gabbana, Donna Karan, Polo Ralph Lauren, Prada, Salvatore Ferragamo, Tiffany and Versace. In addition to a global wholesale network covering 130 countries, the Group manages leading retail brands such as LensCrafters, Pearle Vision and ILORI in North America, OPSM and Laubman & Pank in Australasia, LensCrafters in Greater China and Sunglass Hut globally. The Group’s products are designed and manufactured in six Italy-based manufacturing plants and two wholly-owned plants in China as well as in one US-based plant for the production of sport sunglasses. In 2010, Luxottica Group posted consolidated net sales of ? 5.8 billion. Additional information on the Group is available at www.luxottica.com.
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Spark Communications
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May Yang
PR Manager — Luxottica
Tel: +65 6595 6520 / +65 9782 9054
Email:
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