Bangkok--27 Oct--Thana Burin AP
Turkish Airlines added a new asset to its sports sponsorship portfolio by becoming the official airline partner of the TEB BNP Paribas WTA Championships, the season-ending finale of the WTA (Women’s Tennis Association).
The TEB BNP Paribas WTA Championships is now taking place at the Sinan Erdem Arena until 30 October 2011 and feature the world’s top eight single players - led by World No.1 and Turkish Airlines ambassador Caroline Wozniacki — and top four doubles teams who will compete for the coveted title and a share of the $5 million in prize money.
“Turkish Airlines has been a great partner to the WTA’s World No.1 player Caroline Wozniacki and it’s great that they’ve decided to further extend their sponsorship of women’s tennis,” said Stacey Allaster, Chairman and CEO of the WTA. “Having one of the best airlines in Europe join a great roster of partners of the TEB BNP Paribas WTA Championships shows the power of women’s tennis as a global marketing platform.”
“Turkish Airlines is a great supporter of mine and I am glad that they’ve become a partner of the WTA’s most prestigious event of the year,” said Caroline Wozniacki. “Turkish Airlines offers me a great flying experience each and every time and I am grateful for all of their support.”
“We are happy to host world’s number one woman tennis tournament in our country and support WTA Championship Istanbul” said Zeki ?ukur, Corporate Communication Senior Vice President of Turkish Airlines. “It is also nice to see Caroline Wozniacki, brand ambassador of Turkish Airlines on the top of this prestigious tournament list. We wish her to gain great success on the tournament.”
About Turkish Airlines:
Turkish Airlines, a member of Star Alliance, was established in 1933 with its 5 plane, is a four-star airline that currently flies to 188 destinations including 147 international and 41 domestic lines. At the World Airline Awards in 2011, Skytrax named Turkish Airlines as “Best Airline in Europe,” “Best Premium Economy Seats” for its all-new Comfort Class and “Best Airline in Southern Europe.” The awards were based on a 10-month consumer satisfaction survey in which 18.8 million airline customers participated.