Bangkok--1 Dec--Hill & Knowlton
Fulfill top innovation with comprehensive product portfolio and emphasize the best printing solution for education
HP Imaging and Printing Group (IPG) reported strong performance in 2011, buoyed by 12% growth as targeted. The company announced plans to continue expanding its printing business base in 2012 to further utilize the innovative “HP ePrint” to manage all printing works through Clouding, deliver new products and solutions to meet demands of consumers across all segments, and to offer maximum values of authentic HP ink cartridges to education segment with HP Deskjet Ink Advantage.
“HP’s IPG in 2011 has achieved its target with the overview of 12% year-on-year growth, thanks to new products and solution offerings and collaborations with partners to launch different kinds of marketing campaigns, which gained favorable feedback from HP consumers and overall market,” according to Mr. Vatsun Thirapatarapong, General Manager of Imaging & Printing Group, Hewlett-Packard (Thailand) Ltd., “In 2012, HP, as a leader in global printing market, will continue to further utilize “HP ePrint” innovation to extensively expand printing business base through Cloud technology to cover customers in all segments, following the launch of new printing technology last year. HP is also the first in the industry to offer Cloud printing innovations. Moving forward, we will continue to leverage the growth trend of mobile devices, including smartphones, notebooks, tablets, etc. IDC unveiled that Thailand’s smartphone market reached 3.5 million units in 2011 and will continue to grow in 2012. HP ePrint usage experience will also be enhanced through the use of smartphones accordingly.
Currently, Cloud printing and web-based technologies have gained popularity with more than 10 million HP web-based printers shipped worldwide. As the definition of printing goes beyond the number of pages printed, HP has; therefore, put in place innovations and key strategies that are useful and meaningful to customers with details by segments as follow:
For Consumer Business: According to the growth of mobile devices, HP will further promote user experience of consumer printers at home with a line of web-based home printers that come with mobile solutions and content service to provide users with better control, as well as an always connected experience while on the go. Furthermore, they can print all memorable moments anytime, anywhere. HP will continue to extend its mobile solutions for consistent connectivity with new mobile printing solutions that allow users to control and enjoy broader performance. HP Introduces the new line-up of HP ENVY e-All-in-One: Redefines design and boasts sophisticated slim profile and sleek look with a new light cream colour and white. The award-winning design line-up supports Web-based connection and enables users to enjoy mobile printing to stay productive and connected on the go.
HP continues to place importance on providing printing solutions to education segment with its existing HP Deskjet Ink Advantage. HP will educate users about advantages of authentic HP ink with cost-saving benefits for those with high printing demands.
For Commercial & Enterprise Business: HP offered its HP ePrint Enterprise technology, a private cloud printing network that facilitates collaboration among users in an effective way. This includes internal printing, mobile printing and printing from home. WebOS, iPhones, Andriod and BlackBerry users can download HP ePrint Enterprise Solution for printing on the internal network under HP Managed Print Services. They can also download HP Managed Print Services to enable printing from HP ePrint Mobile Print Locations available from thousands of sites worldwide. HP is the only company that allows enterprise customers to manage their printing environment in an integrated way.
In addition, HP has focused on extending collaboration with partnerships to tap into the mid-market segment through various Customer Relationship Management (CRM) programs which will better respond to the needs of customers in this segment. Green policy is also a key focus for commercial customers. Environmental-friendly products and solutions including hardware and supplies will be continually introduced to the market in order to help reduce cost and save energy. New products are rolled out such as HP LaserJet Pro 100 MFP M175 that features ePrint Direct property which offers customers the convenience of printing directly to any ePrint-enabled HP printer using a smartphone without downloading and installing any application.
For Graphic Solutions Business, HP has offered HP ePrint & Share app to make remote printing easier for workers in the architecture, engineering and construction (AEC) industry, as well as enterprises. This latest innovation will allow professionals in the AEC sector to easily access large-format plans on the cloud anytime and anywhere. It also supports maximum collaboration while simplifying printing processes, e.g. technical drawing with platform. Users will be able to locate and access large-format plans, to adjust page layouts, preview print pages and create print-ready files. It also helps to upload files in just one click while printing to share the file with colleagues in the same team in a quick and easy way.
The new business model — Smart Click — will also be introduced to partners, as well as new printers, including HP Designjet T790, Designjet T1300 and Designjet T2300. HP will focus more on reproduction market as a replacement to LED large format printers.
“The leading vision to create innovations for future trends and HP teamwork has equipped HP with innovative solutions and product portfolios in all segments that perfectly respond to growing demand in the use of mobile printing solutions. The vision will support HP to build a comprehensive Cloud printing ecosystem as the leader in imaging and printing industry,” concluded Mr. Vatsun.
About HP
HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world’s largest technology company, HP brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure to solve customer problems. More information about HP (NYSE: HPQ) is available at http://www.hp.com.