Bangkok--5 Jan--CPN
Welcome to a world of inspired shopping. Making a much-awaited sensational comeback after grand renovation of more than 17 months, Bangkok's all-time, trend-setting department store has 7 levels totaling a whopping 50,000 square meters of space, topped by 13 levels of ZEN World with another 30,000 square meters of lifestyle services in one spectacular building thus creating the largest lifestyle specialty store in Asia.
The zen-sational ZEN features selections of famous cutting-edge and fashionable brands in every category, presented in an exciting atmosphere that undoubtedly appeals to Young @ Hearts, affluent Thais, Expatriates, and Tourists who appreciate good design, the latest designer trends and top-notch creativity. The main store is home to some of the best names in fashion and design, from Thailand and the world over. ZEN is destined to create a new buzz making shopping all the more fun and appealing.
World Iconic Landmark
Situated at the Ratchaprasong Intersection of downtown Bangkok, in the heart of the city's shopping belt, the new ZEN is distinguished by its new “tree of life” fa?ade design to create a distinctive and modern exterior that redefines it as Thailand’s trendy and best mega-store.
Located between two of the busiest BTS sky train stations, ZEN is easily accessible from any areas within Bangkok. Shoppers who drive access the store through a new ring road that borders Central World and will be delighted to find the city's largest car park that can host up to 7,000 vehicles. Central World houses many famous brands with flagship stores, restaurants, and has grand movie cineplexes, Convention Hall and a 5-star Hotel, Centara Grand at CentralWorld.
Hip Store Design
ZEN is a composition of industrial edge, modern furnishings and pop-graphic cool. Polished concrete forms a backdrop for wall-papered panels and imaginative illustrations that can be described as happy luxe. Each level has its distinctive personality to reach out to its core customers while still flowing seamlessly from space to space. Together with creative visual merchandising, the store provides shoppers a seductively enjoyable entertainment with a theatrical setting!
Regional Fashion Hub
ZEN aims to be the city's fashion and lifestyle leader as it becomes the trendy heart of Thailand shopping. With many international and top local brands, up-to-date styles is the hallmark of its merchandise mix seen on all levels, from fashion to accessories, gifts to home wares. The main attraction is creative and special products alongside up-coming labels, all characterized by uniqueness of design and fineness of quality.
For tourists, ZEN's terrific services make shopping a true pleasure. Overseas visitors will also enjoy 7% VAT refund and 5% tourist discount plus many attractive store promotions and services.
Asia's First Lifestyle Trendy Megastore ZEN is a shopping Zensation like no other. We take pride in being truly one of a kind. A behemoth that offers total lifestyle products and services under one haloed roof! ZEN is the must-visit shopping destination. It's the hub of style. It's the haven of fashion. It offers both luxury labels as well as trendy affordable. It's about the new and the next. It's about creative expression.
The New ZEN Design Concept
ZEN BUILDING: A New Facade
The aim in the new ZEN facade design is to create a distinctive and modern exterior that redefines it as Thailand’s trendy and best mega-store. The cladding that forms an asymmetric trellis takes on the silhouette of trees branching out. One of the oldest symbols of life, trees represents growth and a new beginning, shared across geographical divide and cultural diversity. The deep-rooted symbolism of trees can be found in such positive metaphors as the tree of life and family tree.
The structure follows a unique way of geometrical abstraction, with two angles and reduction in every branch. This lends a dramatic graphic counterpoint to the overall building. The assembly of the trees, being strong at the base and becoming lighter at the branched top, are like a protective shell, giving the exterior a respectful distance to the very fine and transparent glass box of the new ZEN building. On all three sides, the building is framed like a precious diamond set in a filigreed casing.
The inner glass box is kept simple to emphasize the contrast between the strong solid steel external structure and the elegance of the ZEN building. This is a deliberate disparity, setting the opaque against the clear, the strong against the malleable.
The big open concourse in front offers a complete view of the department store. From every angle, the branched out trees of the cladding inspire awe, communicating, once again, the indestructible fortitude that is ZEN.
ZEN INTERIOR: “Shopping World”
A world of shopping . A world may contain worlds within worlds. Indeed, within a world, there are communities as well, each with their own tribes and stripes. It is with this spirit of diversity within a united planet that determines the interior planning and design of ZEN.
Each department category and level is given its own distinction with characteristics and moods that underscore the category. These can be in the form of colors, materials, ceiling patterns or pillar designs.
The main color at each level is repeated inside the elevators to aid identification of the level. Color coding not only allows zoning to be better identified, they can be employed for simpler navigation of the floors, up or down.
On the fashion floors, for example, rough and bleached materials call the shot, and emphasize the mood and attitude of the young people it will attract. On the 3rd floor, romantic lingerie makes every women feel sexy, and this is reflected in the black upholstered leather walls, black marble flooring, mirrored walls and special lighting. On the cosmetic and luxury zone, it is dark purple that augments the glamour and significance of the merchandise.
Level 1 THE BEAUTY OF LUXURY:
- Beauty of ZEN : Cosmetic, Skin care& Fragrances
- International Designer Luxe: Look no further and make no travels abroad. Enjoy luxury shopping spree here @ZEN where special lines from super brands are available.
- Existing Brands : Vivienne Westwood, Galliano, Just Cavalli
- New Brands Shop/ Flagship : Love Moshino (unisex), Red Valentino Flagship, BCBGmazaria (Flagship), All Dressed Up, Juicy Couture (Flagship), Manoush and M Missoni
- Capital ZEN: ZEN’s Creative Design Showcase and Exclusive State of Art This trendy zone is home to a variety of stylish merchandise ranging from day to day stuff and
accessories to home d?cor. Some are seasonal editions or limited editions available only@ZEN,
from leading brands including B Store, Swear, General Idea, t.odo, Minitz,Gat Rimon and Cor Sine
Labe Doli
- Party Elegance and Evening Couture
Decoration:
Dark Purple to highlight the value of the merchandise
Flooring : White Marble and carpet
Ceiling :Purple and white
Column : purple and white , brown marble and mirror
Level 2 ZEN’S ELEGANCE OF WOMEN
- Designer and Branded Shoes and Bags: More than 200 handbags and shoes brands to choose from
- Contemporary Fashion from Nine West, Fly Now, Sinequanone, Fly Now Garden and Eclipse Flagship Store
- Asian Designers’ Gallery: a collection of well-established Thai brands such as Fly Now III, Patinya, Yuna, Paul B and Rhino Ceros plus a selection of new up and coming local brands
- Fine, Designer & Costume Jewelry
Decoration:
Deep Pink to emphasize the feminine angle and white marble to showcase the fine jewelry.
Flooring : White tiles, Parquet, White Marble, Concrete, Carpet
Ceiling : Deep pink , white and grey
Column : deep pink and white , brown marble, mirror
Level 3 ZEN WOMEN
- Business Smart, Casual Wear and Fashion for Fun
- ZEN Intimate Lingerie Studio
- Branded Swimwear
- Accessorize Me
- Hair Studio and Nail Bar by Moga
Decoration:
Dark grey, beige, mustard. Women will feel sexy at the lingerie zone with the black upholstered leather walls, black marble flooring and mirrored pillars and walls .
Flooring : concrete, grey tiles, carpet ( copper color ), parquet
Ceiling : dark grey, white, broken white lacquer
Column : dark grey, upholstered fabrics, concrete slab, mirror,
Level 4 ZEN MEN
- Smart & Contemporary Business, Casual Fashion : Home to men’s trendsetting fashion from leading brands Y by Gaspard Yurkievich, H.E. by MNG, Kenneth Cole
- Designer Shoes, Bags & Accessories
- High End Timepieces & Fashion Watches
- Men’s Furnishings & Swimwear ; Armani Underwear, Diesel Underwear, Kenneth Cole Underwear, Aussie Bum, TooT, Good Men Wear, Calvin Klein and Underwear
- Travel Gear & Branded Luggage
- Leatherwear from Jack Spade and Container, a top quality new brand@ZEN
- Travel gear by Rimowa, Mandarina Duck & Samsonite
Decoration:
Deep Blue and Rusty masculine tones with expanded metal, brown leather fabrics, concrete , brick walls, and black steel
Flooring : concrete, white, marble, parquet , carpet
Ceiling : dark blue, white expanded metal, nut wood, striped lamellae, suspended light cubes
Column : deep blue, mirror
Level 5 FUNKY EDGY ZEN
- Cutting Edge Street & Designer Denims
- Unisex : Agnes B Sport, Another FCK, 5 CM, Izzue
- Best Denim : Armarni Jeans, G Star Raw, EVISU, True Religion, CK Jeans, Pepe Jeans London, Versace Jeans, Miss Sixty, Energy , GAS
- Beach Fashion & Accessories
- Fashion Sports, Accessories and Shoes for All
- Trendy Lifestyles Products & Novelties
- MUJI Flagship Store: The flagship store offers a wide selection of home and lifestyle products in over 700 sq .m. decorated in a modern style ambience with a large furniture display section
Decoration:
Green, Yellow, Taupe
Rough and bleached materials, rustic containers, perforated sheet in various colors.
Flooring : concrete, parquet, painted light green stripes, carpet
Ceiling : dark green, white, maritime pine, expanded metal
Column : deep green, light green strips, mirror
Level 6 Kids + Gifts + Toys
- Kids Fashion, Accessories, Shoes
- Infant Furnishing, Infant Wear
- Doggie Day Care Spa, Dog Fashion Accessories Boutique
- World of Fun Gifts, Toys and Stationery
- Cards & Gift Wrapping Boutique
- Build-A-Bear Workshop, Sanrio Gift Gate
Decoration:
Children’s zone — Colorful and playful
Gift : dark base shows off the merchandise better
Decoration
Flooring : concrete, parquet ( birch )
Ceiling : colorful pick up sticks, suspended light tubes, cloud softlight, dark grey and white
Column : dark grey, 4 sides perforated metal, mirror
Level 7 NO BETTER PLACE THAN HOME
- Home D?cor by ZEN
- ZEN Home & Lifestyle
- Hardware & Autocare Accessories
- Notions and Embroidery
- The ZEN’s Gift Registry
- The Foodloft @ ZEN
Decoration:
Deep Red Earth tone, Brown , Beige
The mezzanine level with lifts and staircase access adds an interesting category and will showcase furniture brands and special services
Flooring : concrete, tiles, parquet, white wood
Ceiling : dark red, beige and white
Column : deep red with wood planks
Specialize at ZEN ! :
Fashion Brand only @ ZEN - All Dressed Up, BCBGeneration, Galliano, Just Cavalli, Manoush, M Missoni, Love Moschino, Cotton Brush, Dr.Denim, Rhino Ceros, Gaspard Yurkievich, Vivienne Westwood Man and Stud.
Capital ZEN- ZEN’s Creative Design Showcase and Exclusive State of Art.This trendy zone is home to a variety of stylish merchandise ranging from day to day stuff and accessories to home d?cor. Some are seasonal editions or limited editions available only@ZEN
MUJI Flagship Store: The flagship store offers a wide selection of home and lifestyle products in over 700 sq .m.(the largest one in Thailand) decorated in a modern style ambience with a large furniture display section.
Doggie Day Care Spa, Dog Fashion Accessories Boutique :
The Largest LED vertical in Thailand
More Information :
www.zen.co.th
www.facebook.com/pages/ZEN-Department-Store/188131046588
www.twitter.com/ZENMegaStore