Bangkok--16 Jan--Hill+Knowlton Strategies
The Coca-Cola system in Thailand shakes up the still water market in Thailand by re-launching its water brand ‘Namthip’ with new look and new concept ‘Namthip Thinking Water’. The new ‘Namthip’ comes with an attractive green leaf design logo and cleverly designed ‘Eco-Crush’ bottle. With the new environmentally-friendly technology, the ‘Eco-Crush’ bottle is produced by light-weight PET that uses 35% less plastic when compared with the previous design, making it the lightest weight PET bottle produced in Thailand*. This new packaging is 100% recyclable and can also be crushed after use in order to reduce space. Despite an all new look, the quality of water and packaging remains at Coca-Cola’s highest of standards. Consumers are invited to help make the world a better place together with three fun and easy steps; ‘Choose-Drink-Crush’.
The new Namthip in 550ml size is available today at retail shops, supermarkets, hypermarkets, restaurants and minimarts nationwide for seven Baht per bottle.