Bangkok--22 Feb--Media Plus Connection
HTC Thailand, a leader in smartphone innovation and design, launches a lifestyle marketing campaign entitled “Money Can’t Buy” allowing HTC customers to have a once-in-a-lifetime experience with one of the biggest Hollywood blockbuster movies, Men in Black 3 (MIB 3). By joining the campaign, customers can stand the chance to win lots of prizes from HTC. Pae-Arak Amornsuppasiri and Jack-Mathas Trirattanawarisin are surprised guests who join the launching event recently.
Launched to welcome back one of the biggest sci-fi action sequels that everyone is waiting for, HTC is launching “Money Can’t Buy” campaign to search for 6 lucky winners from 6 countries — Indonesia, Singapore, Malaysia, Philippines, Australia and Thailand — to win a trip to New York to join the Premiere of Men in Black 3. And to help all lucky winners ready to walk the red carpet side by side with Hollywood’s biggest stars, a renowned stylist will be there to manage all needed tasks for them. Moreover, an exclusive dinner in the Big Apple is included in the package as well.
Mr.Nattawat Woranopakul, Country Manager of HTC (Thailand) Ltd said “This year, our strategy is to focus more on lifestyle marketing. We will do every way to seek opportunities as well as new channel to bring our products to reach more consumers, in addition to the group of smartphone users which currently using our product for both business and data communication purpose. We have seen that an entertainment activity, especially movie activity, is something that can easily reach to our target consumers since watching movies is always a favorite activity for them. And HTC devices are not designed for business purpose alone but we can also offer multiple benefits in terms of entertainment purposes like watching movies, listening to music and social networking. So to speak, joining our lifestyle activity, consumers will be able to learn more and understand more about HTC’s innovation. As for the movie MIB 3 from Sony Pictures, it contains a lot of innovation and new technologies which matches well with HTC’s innovative character, not to mention that it is a movie that millions of fans around the world are eagerly waiting to watch. As a result, we decided to collaborate with Sony Pictures in launchimg ‘Money Can’t Buy’ campaign which is one of our biggest campaigns this year.”
The lucky winner from this campaign will not only join the Premiere of Men in Black 3 in New York but will also be transformed by the team of Hollywood’s renowned stylist and makeup artist to get ready for a glamorous night on the red carpet. And to walk that red carpet side by side with famous faces like Will Smith and Tommy Lee Jones, the lucky winner will have a great chance to wear a gown worth 6,000 US dollars designed by famous fashion designer before taking it home at the end of the night.
“HTC customers who miss out on the big prize still have the chance to win other prizes as well. By purchasing HTC devices from now until April 29, you can stand the chance to win prizes included a roundtrip air ticket for Bangkok-Phuket route plus 3-day 2-night hotel package at Evason Phuket and 500 units of free movie tickets to see MIB3. With these great prizes that we have offered, I hope customers will be very impressed by this campaign,” added Mr.Nattawat Woranopakul.
Customers who buy HTC device from February 8 to April 29 will stand the chance to experience a once-in-a-lifetime chance to walk the red carpet at a movie premiere in the United States. Just answer a simple question, “If your mobile phone can speak, you think what would it say about you?”, within 25 words and the person who gives the most creative and inspiring answer judged by a committee that includes HTC executive, famous film director and Sony Pictures will win the big prize.
Mr. Arm Vejjajiva, 3G device product & sale management True move co., Ltd, said “As a partner of HTC, TrueMove H is supporting the launch of “Money Can’t Buy” campaign as we are also focusing to lifestyle marketing. Then any customers who purchase HTC mobile phone and apply for True Move data package will enjoy the most effectiveness of smart phone with TrueMove H 3G+ at higher-speed up to 42 Mbps., more durable, most extensive Internet network coverage all Bangkok area and Muang district in all 76 provinces and 100,000 WiFi hot spots at high-speed up to 8 Mbps., then stand the chance to win a 3-day 2-night Singapore package tour plus two tickets to Universal Studios total 2 prizes. Let the winners enjoy sharing travel experience via data roaming service. Besides, we have more special supported campaign such as 300 MIB3 movie tickets that will allocate via online activities, installment plan and special discount program, and 24-hrs. after-sales service. This privilege is offered to True Move H customers only.”
During the launching event, Jack-Mathas Trirattanawarisin and Pae-Arak Amornsuppasiri who are both smartphone users and fans of MIB showed up to celebrate the event. Pae mentioned that “I am such big fan to the MIB sequels. When I heard there will be the third one coming out soon, I was totally excited to watch it and see whether which new technology will be created for the heroes to fight the aliens. I think the ‘Money Can’t Buy’ campaign that HTC is currently doing is really cool. It will be a great experience for all MIB fans out there. I think walking the red carpet in Thailand was cool enough but having the chance to walk the red carpet side by side with mega stars in Hollywood, it will be an incredible and unforgettable experience for anyone who has that chance.”
For those who are interested in joining “Money Can’t Buy” campaign, you can find more details about the campaign and its activities at www.htc.com/mib3 and www.facebook.com/HTC.
About HTC
HTC Corporation (HTC) is one of the fastest growing companies in the mobile industry. By putting people at the center of everything it does, HTC creates innovative smartphones and tablets that better serve the lives and needs of individuals. The company is listed on the Taiwan Stock Exchange under ticker 2498. For more information about HTC, please visit www.htc.com/th.
About Men in Black 3
Men in Black 3 or MIB 3 is a sequel to the popular movie franchise opened in theatre in 1997 and 2002. Produced by Sony Pictures and directed by Barry Sonnenfeld, MIB 3 is a sci-fi action-comedy movie starring Will Smith and Tommy Lee Jones to be screened in Thailand on May 24, 2012.