Bangkok--1 Mar--LG-One
LG and PRADA revealed Edward Norton and Daria Werbowy as the faces of LG’s global advertising campaign (shot by British fashion photographer David Sims) for the PRADA phone by LG 3.0, the third phone from the collaboration, representing a key design venture for both companies.
The advertising campaign features leading American actor Edward Norton and Ukrainian/Canadian model Daria Werbowy, one of the world’s most recognizable models who has worked frequently for PRADA and many other leading fashion houses. Both individuals embody the core values behind the PRADA phone by LG 3.0 — stylish looks and smart functionality.
The PRADA phone by LG 3.0 combines PRADA’s distinctive style with LG’s innovative technology, including one of the biggest and brightest screens in the world at 4.3-inch and 800-nit screen. Styled with PRADA’s clean and sharp design philosophy, the handset features a full glossy touchscreen to the front and PRADA’s signature Saffiano pattern to the back, all finished in classic black. Every detail has been designed for chic simplicity, and the handset also boasts LG’s signature Floating Mass Technology, optically enhancing the thinness of its already impressive 8.5mm depth, with minimal hard keys completing the sleek, simple finish.
As effective as it is striking, the PRADA phone by LG 3.0 boasts a 1.0 GHz Dual-Core/Dual-Channel architecture for high-speed performance, and dual-band Wi-Fi for high-speed surfing on the go.
The PRADA phone by LG 3.0 is priced at 19,900 baht, including 7%VAT. A limited number of PRADA Bluetooth headsets are also available at participating stores. For further information, please visit www.lg.com/th or www.pradaphonebylg3.com or call the LG Service Center at 02-878-5757.
History of the PRADA — LG Collaboration
The collaboration between PRADA and LG — which began in 2006 and resulted in two premium phones being introduced in 2007 and 2008 — focuses on key elements within the smartphone, including software and user interface, down to its design and packaging.
The PRADA phone by LG 1.0, a pioneer in the fashion-house mobile phone space, was an unqualified success, selling more than one million units. This premium handset combined high-end technology with a design embodying superior style. As evidence of its place in design history, the PRADA phone by LG 1.0 is part of the permanent collection in New York City’s Museum of Modern Art (MoMA) and the Museum of Contemporary Art (MOCA) in Shanghai.
The PRADA phones by LG were revolutionary in the technology they offered to users. The PRADA phone by LG 1.0 was the world’s first touchscreen mobile phone, and the 2.0 provided an innovative mobile experience through its unique watch with Link technology, which allowed for easy access to caller ID, SMS text messages, call history, call block and two-way alarm notification.
Further information about the global collaboration between Prada and LG, and about the PRADA Phone by LG 3.0, is available at www.pradaphonebylg3.com