Bangkok--9 Mar--AIS
AIS welcomes the year 2012, proceeding to convey 360 degree privilege to customers, joining hands with Siam Piwat loading special offers to AIS customers at AIS Shops in 4 hip Shopping Centers including Siam Paragon, Siam Center, Siam Discovery and Paradise Park, from Dining, Shopping, Parking, free Wifi to exclusive App to search surrounding privileges at fingertip.
Khun Vilasinee Puddhikarant, Executive Vice President Customer & Service Management of Advanced Info Service (Public) Company Limited or AIS, disclosed. “This year mobile phone industry expands not only to accommodate the growth of data use but also provide total solutions for customers. AIS, as the leader and initiator of privilege-based customer care, views this move an uplift of industry standard which benefit consumers even more.”
“The approach AIS has always deployed in delivering services and privileges to AIS customers is “AIS Everyday Special highlighting Exclusive and Always-On-Top” for both Daily Life and Lifestyle. To date, AIS has extended cooperation with Partners in granting privileges for more than 6,000 spots with over 6 million participations nationwide. In 2011, the privilege scheme benchmarked and materialized by AIS in customer service function contributed to customer base retention, evidenced by Churn reduction rate recorded at 71%, compared with 50% in 2010, and achieve net gain of Mobile Number Portability.”
Khun Vilasinee talked about Partner Cooperation policy. “At present each industry seeks Partnership to share common business goal through synergy of strength in order to deliver best experience in all aspects to customers as well as enhancing benefits for its customer base. Based on the concept Ecosystem, AIS is ready to serve as a channel to deliver privileges to Partners. The extended success with Siam Piwat underlines the concept spanning privileges from all cores delivered to AIS customers shopping at 4 hip Shopping Centers including Siam Paragon, Siam Center, Siam Discovery and Paradise Park. We extremely believe that the venue of trendy and colorful Lifestyle and Location easily accessed by consumers will definitely make every day even more special for customers.”
Khun Mayuree Chaipromprasith, Senior Executive Vice President Business Promotion of Siam Piwat Company Limited, unveiled. “As our Partner is country’s most efficient network Operator, sharing customer base possessing common behavior and Lifestyle results in customer base expansion and cooperation in giving best things to customers. AIS customers will enjoy Shopping & Dinning Privilege Experience while Siam Paragon, Siam Center, Siam Discovery and Paradise Park will update and uptrend in the world of Wifi everywhere in the Shopping Centers.
Regarding highlights of Shopping Centers under the Siam Piwat Group, Siam Paragon stands as World Class Destination for Thai and foreign travelers with over hundred thousands of target customers having high purchasing power. Siam Center is renowned for Center of Fashion and modern Shopping Center to update all popular trends, distinguished by Flagship stores of leading fashion brands from abroad, country’s largest community of top designers and the sky train interchange with over hundred thousands of commuters each day. Unique in its identity, Siam Discovery stands out with country’s leading International Flagship Brand Store and locates World-Class Entertainment Madame Tussauds, Ice Planet and talk-of-the-town urban Hip Place Sky Dining & Mood for customers to indulge on mellow atmosphere and a variety of delectable foods. Paradise Park blesses every dimension of happiness on Srinakarin road, Eastern Bangkok’s Shopping Paradise meeting every lifestyle of every family member.”
Details on the first complete cooperation consist of:
1. AIS customers to enjoy Dining and Shopping privileges from over 150 stores in 4 Shopping Centers
2. Free AIS Wifi with maximum speed up to 100 Mbps in Siam Paragon, Siam Center and Siam Discovery. Wifi service is available only at SPD / SC / SD by pressing *199*1# to receive password for Unlimited access and Application to search surrounding privileges to favor users of every OS such as Layar App for iPhone, Android, BlackBerry7, Layar for Symbian 3, Nokia Map for Symbian and Google Chrome on Google Chrome Brower
3. Car park reservation for AIS Serenade customers
4. Special activities for 2,000 Baht purchase by AIS customers, get 5-inched Aoon Jai doll at Redemption spot of each Shopping Center
AIS customers experience privileges from the cooperation from today to the end of May this year. For more information, visit www.ais.co.th/privilege.
Khun Vilasinee concluded. “We earnestly believe that the cooperation will satisfy and deliver specials every day or different AIS Everyday Special. AIS customers and customers of Shopping Centers in the Siam Piwat Group will benefit from cross benefits from us. This is the beginning of even stronger synergy in the future.”
For more information, contact AIS PR: Waralee Jirachaisri, 0 2299 5063,
[email protected]