Bangkok--16 Mar--IBM
IBM Thailand Co., Ltd by Mrs. On-uma V. Rerkpattanapipat, Country Manager, Marketing and Communications (Third from left) organized the launch of 2012 CMO Study together with guest speakers Mr. Silawat Santivisat, First Senior Vice President, Retail Business Division Kasikorn Bank PCL. (Third from right), Mr. Amarit Sukhavanij, Division Head Marketing Group, Total Access Communication PLC.,(Second from right) and Ms. Pawasut Seewirot, Information Management & Industry Solutions, IBM Thailand Co.,Ltd. (Right)
IBM study of more than 1,700 chief marketing officers (CMOs) from 64 countries and 19 industries, reveals that the majority of the world’s top marketing executives recognize a critical and permanent shift occurring in the way they engage with their customers, but question whether their marketing organizations are prepared to manage the change.
The inflection point created by social media represents a permanent change in the nature of customer relationships. Approximately 90 percent of all the real-time information being created today is unstructured data. CMOs who successfully harness this new source of insight will be in a strong position to increase revenues, reinvent their customer relationships and build new brand value