กรุงเทพฯ--26 มี.ค.--PC & Associates Consulting
Acer Computer Co Ltd, the market leader in Thailand and an innovation leader and trusted brand worldwide, has enhanced its service offerings to be closer to its commercial and consumer customers, increasing the number of service centers and extending its services to seven days a week coupled with a home delivery service and a logistics system to expedite sending and receiving products to and from its customers.
Acer Computer (Thailand) Service Manager Sophon Panchim said that this year, in addition to competing in the market by introducing new products for consumers, Acer was introducing a strategy to provide comprehensive services for the convenience of its customers. Acer would introduce many new service centers this year, both in IT malls and at leading shopping centers in order to provide service seven days a week such as at Pantip Plaza, Seacon Square, Zeer Rangsit, at Fortune Rayong and at a new branch at Central Rama 2 that would open in April, he said.
Meanwhile, a rapid growth in the number of Acer's customers in the eastern region of Thailand had prompted the company to open a service center at the Central Plaza Chonburi shopping complex, the largest in the region and Mr Sophon added that the company intended to open 10 new service centers in shopping malls nationwide by the end of this year.
He said that Acer was also ready to set standards for its services as well as for the price of spare parts while ensuring the availability of parts and tools for new models in order to be prepared to offer more comprehensive and integrated services. To this end Acer was expanding its warehouse at its head office on Rama 3 Road from 1,000 square meters to 4,000 square meters to accommodate tools, spare parts and to support an increase in skilled technicians capable of offering a ‘’One Stop Service.’’ This expansion would be completed by September this year, he added.
‘’In addition to service centers that are ready to meet the needs of customers, Acer is also enhancing its logistics operations to be able to offer a home delivery service to all customers who need to have equipment inspected or repaired, including for home customers whose equipment warranty has expired. There is also an online service for corporate customers and this logistics system is another key factor in our strategy to increase satisfaction and to provide services quickly, whether for new or old customers,’’ Mr Sophon said.
Acer has also developed a system to manage inventory and to oversee customer service, known as its global CSS Program whereby Acer has a standard measure of customer satisfaction and quality control that is maintained with online connections linking all its service centers around the world.
“In addition to our service offerings, Acer is also engaged in developing more qualified staff members by establishing the Acer eAcademy to train technicians and all personnel throughout the country who are involved with Acer's service offerings. This includes providing some basic knowledge about our customers and we believe that this strategy allows Acer to offer a more complete and broader service which will enable us to better compete in the market this year,’’
Mr Sophon said.
Acer has also enhanced its warranty offerings by extending its product guarantees from one to two years and by offering a ‘’Super Care Pack,’’ a special package for customers whose equipment warranty has expired by increasing the warranty period from two to three years, while developing a management plan to make filing a claim more convenient and faster. Customers who are covered can call Bangkok Insurance (www.bangkokinsurance.com/index. php) to file their claim, Mr Sophon added.
For more information, please contact Acer Call Center at 02-685-4311 or for any enquiries please call 02-685-4333 or visit www.acer.co.th