Bangkok--3 Apr--AIS
AIS underlines its leadership in Application, introducing AIS Book Store, the ultimate online bookstore having retained No. 1 for book lovers in Top Ranking for 3 months with over 300,000 download and book ordering, together with the Partner Giant Newspapers, launching Thailand’s first E-Daily Newspaper on AIS Book Store, coming with value magazine package tailored to your demand in the 40th National Book Fair.
The management team of Advanced Info Service (Public) Company Limited or AIS, led by Mr. Somchai Lertsuttiwong, EVP Marketing, Mr. Titipong Khiewpaisal, SVP Marketing and Mr. Pratthana Leelapanang, VP Value Added Service, in conjunction with the Partner Group from Book business including Publishers Group, held press conference on the success of AIS Book Store and the step ahead of Application for new generation readers.
“As we are aware, in 2012 aggregate demand in Application will experience significant growth mainly due to growth in Smart Device especially Tablet, development of fascinating Applications by Developers and proactive moves of Operators towards development of data network including Wifi and 3G in the areas with heavy use while waiting for the biding invitation by NBTC to win the license to operate on 2.1 GHz frequency. AIS has developed every aspect as mentioned on a continual basis incorporating Partnership under the concept Ecosystem, sourcing of Smart Device from manufacturers for customers before others, cooperation with Application Developer creating Local Application or new Contents relevant to Lifestyle of Thai people and expansion of 3G/Wifi network to the area with heavy data use. Formulated under the Quality DNAs framework, these efforts contribute to over 10 million data customers with growth rate of 150%, compared with 2011.”
“Regarding the trend of Application among Thai people, One of which is Application for reading experiencing growth is in line with trend of Smart Device with Tablet type. At present AIS offers Tablet from the Partners to every segment of customers. In July 2011, AIS launched AIS Book Store, Thailand’s first largest online Bookstore, in cooperation with country’s leading Publishers, for customers to download E-Magazine and E-Pocket Book. Today there are over 157 Heads from 105 Publishers, available on iOS and Android, with over 300,000 numbers of AIS Book Store Application downloads to Smart Device. The success results from the collaboration with Publishers Partners operating books and printing business specializing in Content and having insight into demand of new generation readers.”
“To satisfy daily news followers, AIS enhances Contents on AIS Book Store shelf with daily newspaper stand selling full-version newspaper or E-Daily Newspaper to serve you every morning. Besides updating your favorite newspaper right from Smart Device wherever you are, you can purchase news dated back to important events right at your fingertips. Initially, AIS joins hand with Nation Group and Watta Group for customers to subscribe daily newspaper membership including The Nation , Krungthepturakij, Kom Chud Luek and Lokwannee AIS customers using Smart Device on iOS and Android with downloaded Application AIS Book Store may purchase daily newspapers at member price or regular price from today, starting from 29 Baht/week.”