Bangkok--5 Apr--Aziam Burson-Marsteller
TrueMove H Debuts H MUSIC Experience Via 3G+Enjoy Listening, Watching, Downloading, Sharing, Chatting, Storing, Getting Closer and Many More PrivilegesPartnership with Universal Music to Offer World-Class ArtistsLady Gaga, Madonna and Justin BieberWith Exclusive Offers Only For True Group’s Customers
TrueMove H has launched H MUSIC, a new kind of music experience - “H-PERIENCE,” that will rock the digital content industry. For the first time, Thai consumers will be able to closely enjoy the exclusive and latest hits by world-class artists. This extraordinary music experience is powered by TrueMove H’s 3G+ service, which offers the fastest connections and largest coverage area in Thailand. TrueMove H has also announced its partnership with Universal Music, home to world-class artists such as Lady Gaga, Madonna and Justin Bieber. Thai consumers will have an optimum music experience as they enjoy listening, watching, and downloading in HD quality, as well as storing and sharing their favorite music in MyLife Cloud Storage. Music lovers can follow world-class artists in real time, meet & join with other fans of their favorite music styles, have a chance to get closer to popular artists and take part in many special activities throughout the year. This fantastic music experience kicks off with special activities featuring two of the world’s leading music Divas — Lady Gaga and Madonna. TrueMove H customers will have a chance to win free tickets to the LADY GAGA THE BORN THIS WAY BALL LIVE IN BANGKOK 2012 concert as well as experience the launch of Madonna’s latest album “MDNA.” TrueMove H customers can enjoy this incredible music H-PERIENCE by downloading the H MUSIC application for free and True Group’s customers can also enjoy H MUSIC by visiting http://www.truelife.com/hmusic.
Mr.Adhiruth Thothaveesansuk, Managing Director, Mobile Business of True Corporation Plc., said, “As the real leader in 3G, TrueMove H aims to address all lifestyles of the new generation, especially by creating unique music experiences. Today, we are launching our latest innovation, H MUSIC, to deliver an unmatched music ‘H-PERIENCE’ to our customers so they can enjoy all kinds of digital music content. We are pleased to partner with Universal Music, the global music label with the largest number of renowned artists such as Madonna, Lady Gaga, Black Eyed Peas, Greyson Chance, Fareast Movement and many others. Through this strategic partnership, TrueMove H customers will enjoy all kinds of digital music content in HD quality. Not only can they watch or listen to this content, they can also store and share it with others through the highly-efficient 3G+ network which offers the widest coverage area in Thailand. TrueMove H’s 3G+ service now covers 843 districts and 5,158 sub-districts across 77 provinces, and will reach 928 districts, 7,235 sub-districts and 71,567 villages by the end of this year. Moreover, H MUSIC is also available for True Group’s customers to enjoy at www.truelife.com/hmusic.”
Mr.Yew Ming Loo, Regional Vice-President of Digital and Business Development, Universal Music Group International, said, "Universal Music is pleased to partner with True Group, Thailand’s only provider of comprehensive and integrated telecommunication services. True has great potential with its convergence lifestyle strategy. This agreement reflects our progressive global approach to ensuring music lovers have easy access to their favorite artists. It’s important to Universal Music to forge partnerships in this region — this is our fourth such partnership following Singapore, Malaysia and Indonesia. We are confident that this co-operation will introduce a different and better music experience to Thai consumers, bringing them closer to their favorite artists through many channels, any time they want.”
H MUSIC offers music lovers a better music experience with special features such as:
- Listen & Watch HD-quality content
- Store & Share favorite songs on cloud technology
- Follow world-class artists in real time
- Meet & Join with other fans of favorite music styles
- Get Closer to favorite artists
TrueMove H subscribers can now enjoy this new music experience, anytime and anywhere, by downloading the H MUSIC application via the App Store and Android market. True Group’s customers can also enjoy H MUSIC by visiting www.truelife.com/hmusic.
To celebrate this special collaboration, TrueMove H and Universal Music are giving customers the exclusive opportunity to get closer to the most anticipated music event of the year — the LADY GAGA THE BORN THIS WAY BALL LIVE IN BANGKOK 2012. Music lovers can get a chance to win free concert tickets in three ways:
- TrueMove H customers get a chance to win the tickets by listening or downloading music from Universal Music via the H MUSIC application or at www.truelife.com/hmusic. As an extra special offer for TrueMove H customers, every Baht 50 top-up or each Baht 50 of the monthly phone bill payment will qualify for one chance to win a concert ticket. Customers can enjoy this privilege from today until 30 April 2012.
- TrueMove H customers will be able to participate in the TrueMove H nationwide roadshow soon in order to receive free tickets. More information and roadshow schedules are available at http://www.truelife.com/hmusic.
- True Group customers can join the “Little Monster Dance with Lady Gaga” contest by simply sending a video clip featuring their Lady Gaga dancing imitation via www.truelife.com/hmusic. The clip that receives the top votes each week will receive a free concert ticket. All weekly entries will each receive a free Lady Gaga exclusive t-shirt. Customers are invited to participate in this contest from April 5 until May 21, 2012.