Bangkok--11 Apr--Hill+Knowlton Strategies
Unveiled key innovations in portfolio, go-to-market strategy, and investments to help PSPs lower costs and capture new growth opportunities
HP today reinforced its leadership in the digital printing market and announced strategic initiatives that will accelerate its growth in Asia Pacific and Japan (APJ), while helping Print Service Providers (PSPs) lower their overall printing costs, create new applications and business models to bring greater value to their customers. The announcements included:
? Expansion of the portfolio with the launch of 10 new digital printing systems that will empower Print Service Providers (PSPs) to boost their digital printing offerings
? Customer focused segmented go-to-market strategy opens new business opportunities for PSPs in APJ
? Strategic investments announced towards developing the PSP ecosystem in the region
“The digital printing industry in Asia is growing nearly five times faster than the analog print segment1. The market opportunity is undeniably accelerating and HP is in the best position to help PSPs capture this and grow print profit,” said Gido van Praag, Vice President, Graphic Solutions Business, HP Asia Pacific and Japan. “Our announcements today reflect our commitment to bringing the most innovative portfolio leading with the right strategy and building an ecosystem that supports this growth opportunity”.
HP holds the number one market position in Asia Pacific for its Indigo, Scitex and Designjet portfolios3.
10 new printing systems to boost PSPs digital print offerings in APJ
Technological changes are bringing tectonic shifts in the graphics industry forcing PSPs to move from analog to digital way of printing. The opportunities that digital offers to PSPs are significantly different from the traditional. HP’s new and expanded portfolio of 10 new printing systems helps address markets that were not previously addressed by digital printing systems. These products address the entire spectrum including:-
— HP Indigo digital presses featuring high-quality liquid HP ElectroInks for commercial, photo specialty, and label and packaging applications
— HP Inkjet Web presses for high-speed publishing, transactional and commercial applications
— HP large-format systems using HP Latex and UV inks for numerous sign and display applications
— HP Specialty Printing Systems inkjet solutions for high-productivity, low-cost imprinting, addressing, coding and marking applications.
Customer-focused segmented strategy leads to increased page volume and opens new business models for PSPs
HP recognizes that PSPs today are looking for a trusted and reliable partner whom they can depend on for their expertise and knowledge to help them be successful in their segments. HP’s segmented market approach provides an in-depth and comprehensive end—to-end solution aligned with PSPs needs allowing them to develop their core digital businesses with confidence whilst exploring new opportunities in other segments such as direct marketing, transpromo, publishing and speciality photo printing. HP experts work with the respective PSP to develop personalised solutions to accomplish their business goals, allowing:-
Entry to profitable new markets by exploiting the broadest portfolio of partner graphic arts printing solutions known in the industry. Creation of new customer value through using innovative & dependable printing solutions integrated by HP and its partners. Streamlined business by simplifying operations and protecting investments using graphic arts printing HP and HP partner solutions.
Spanning virtually every form of printed output HP's expanded Graphics Solutions portfolio serves the diverse needs of the graphics arts community with consistently outstanding output, a complete workflow offering, dependable partner solutions and an expansive selection of ink and media options. Using solutions from HP Inkjet Web Presses, HP Designjet, HP Indigo, HP Scitex and HP Specialty Printing Systems (SPS), HP Latex inks and HP Web solutions, print service providers can create output ranging from personalized direct mail pieces and high-end fine art reproductions to point-of-sale posters, super-wide billboards or personalized books.
HP invests in PSPs to transform their printing and imaging ecosystems
PSPs in the region recognize the growth potential and new revenue streams digital presents, and HP is their partner in tapping these revenue opportunities by providing true end-to-end solutions including:
- Community platforms such as Dscoop, the Digital Solutions Cooperative, which serves as a users’ community and as a platform for sharing ideas. Dscoop has grown 30% year-on-year in its membership between 2011 and 2010.
- Educational Seminar and training programs — significant increase in Dscoop led education seminars. In 2012, more than 10 Dscoop led in-country events are planned. This is in addition to the more than 15 planned HP training sessions for PSPs where double the number of participants are expected
- Today, HP Graphics Solution Partner Program in APJ has grown significantly to now include 407 Solution Products, 120 Partners, 46 Workflow Solution Clusters.
1Future of Global printing geographic & market forecast 2016, PIRA report 2011, The Future of Printed Signage to 2016
2Based on internal HP estimates.
3Source: Q4’11 IDC Market Share Report, APJ Designjet Commercial Share (Addressable only), Q4’11 IDC Market Share Report, APJ Industrial Share (Addressable only). Q4’11 IDC Market Share Report, LF APJ Designjet Design Share