Bangkok--24 Apr--IDEAL FORUM
Beverage Asia Forum 2012
Keep Abreast of Next Products Generation in Beverage Markets 2012 & Beyond
On 14-15 June 2012 @ Pullman King Power Bangkok Hotel
INDUSTRY OVERVIEWS:
The lifestyle of an average consumer is constantly changing. It is becoming fast-paced and oriented towards convenience and solutions on-the-go. People are more aware of the interplay between the beverage they drink and the role it plays in maintaining a healthy lifestyle. Armed with this self- knowledge, consumers are increasingly seeking beverage that enhances their health. The overall soft drinks market continued to maintain healthy growth in both value and volume terms in 2011, driven by categories such as bottled water, fruit/vegetable juice, RTD coffee, RTD tea and Asian speciality drinks. Strong growth can be attributed to the aggressive marketing activities and new product developments of leading manufacturers. Thailand’s beverage industry in 2012 is set for growth as developments in the market, new products and marketing become savvier and more innovative. Thus, Key trends in the soft drinks market, pinpoint growth hotspots and highlight the significant influence of the major Thai players in Asia. At the Beverage Asia Forum 2012, all delegates will gain knowledge and insight from industry professionals who have either shaped the current beverage industry or are creating new paths within the industry. It’s also a good opportunity to meet and network with beverage and ingredients experts from across the whole industry. Without doubt, some of the best known and respected names in the Asia Beverage Forum 2012 will assemble here for two days of exhilarating conversation, debate and intelligent exchanges surrounding this year’s theme of “Meeting New Trends, Innovations & the Next Growth Phase in the Asia Beverages Market 2012.”
Conference Day One (1 4 June 2012)
REGULATORY UPDATES
- FDA Regulatory Updated Affecting the Beverages Industry - The Impact of AEC 2015 on the ASEAN Beverage Industry in Thailand
- Regulatory Requirements: Must-Know Information for Beverage Product Developers
BEVERAGE MARKET TRENDS, OPPORTUNITIES & CHALLENGES
- Key Opportunities & Developments in Thai Beverage Market and Implications beyond 2012
- Global and Regional Ingredient Trends on Beverage Industry
- Case Study: Moving from Pharma to Functional Beverage: Leveraging on Existing Expertise to Enter the Growing Super Food Market
- Green/Sustainable Supply Chain: Improving Cost-Efficiency and Performance in Beverage Industry
- Consumer Lifestyles and Key Implications for Beverage Segmentation in Thailand
Conference Day Two (15 June 2012)
INNOVATION FOR FUTURE GROWTH
- Emerging Global & Regional Beverage Market Trends: The Latest Drink Menu Trends
- Reinvigorating Healthy Drinks with a Competitive Edge: Opportunities for growth & Innovation in Asia
- Future of Innovation in Beverage Flavor: Building the Next Generation of Drinks & Beyond
- Future of Innovative Energy Beverages: Building the Next Generation of Energy Drinks & Beyond
MARKETING FOR TOMORROW’S CONSUMER
- Building the Most Effective Distribution Channel Management for Beverage Products
- Embracing Social Media and Digital Marketing in Beverage Industry— what you need to know and do
- Beverage Marketing Communications and Creative Trajectory to Empower Brand Relationship
Panel of Distinguished Guest Speakers:
Keynote Speaker: THAI FDA
Regulatory Practitioners’ Views: BAKER & MCKENZIE
International Point of Views:
CANADEAN ASIA, BENEO ASIA PACIFIC, FROST & SULLIVAN, SINGAPORE
Leading Industry Experts:
HEALTH & SUPPLEMENT ASSOCIATION, SYMRISE LTD., SMITH NATURALS CO., LTD., McCANN WORLD GROUP
Leading Marketing Consultants:
INDEED STRATEGY IN ACTION, mINTERACTION CO., LTD., YOUNG & RUBICAM (Y&R THAILAND)
*All presentation will be in English.
Who Should Attend:
This conference has been developed for Key Decision-Makers and Senior Management including:
* Presidents * CEOs * MDs * GMs * Regional Directors/Managers * Country Heads * Directors/Managers in Business Development
* Marketing * Research * Sales * Distribution * R&D * Commercial * Merchandising & Category
* Logistics & Supply Chain * Advertising & PR * Market Research & Strategic Planning
Plus! All those committed to driving growth in the promising beverage industry in Thailand within these organizations:
* Producers * Bottlers * Distributors * Retailers * Beverage Packaging Suppliers * Beverage Ingredient Suppliers * Logistics & Supply Chain Providers * Advertising & PR Agencies * Market Research/ Consumer Research Providers
APRIL PROMOTION! Enjoy Green Package, for more information, please contact IDEAL FORUM at + 662 982 9564 or Email to
[email protected]
Contact Person: Khun Rossarin C.
www.idf-asian.com