Bangkok--24 Apr--Polyplus PR
OISHI Group is making one of its most striking inroads in its 13 years into the seaweed snack market with more than 100 million Baht budget to roll out “ONORI”, Full Flavored Like No Others fried seaweed snack, and preparing a wildly turbulent-mixing battle game experience “ONORI Giant Catcher Machine to win a 100,000 Baht in cash.” The company expects to hit a 10 per cent share of the flavored seaweed market this year.
Mr. Paisarn (Sam) Aowsathaporn, Executive Vice President, Food Division, Oishi Group Public Company Limited, said since the establishment of OISHI (9-9-1999) the company has committed to maintaining the excellent quality standard for its goods and services and accounting for the quality of life for Thai consumers. The popularity of Japanese food among Thai consumers is another factor driving OISHI to continue conducting research and development for new food products and beverage choices as reflected in its vision “To be a leader and innovator of the Japanese food and beverage business for the quality of life and wellness of the new generation” and “the OISHI Way”.
“The OISHI Way has been continued to fuel this year's theme for OISHI to become “King of Japanese Food”. One of our most significant steps this year in our 13 years is to develop and introduce a new business: Japanese snack food market, which is worth more than 22 billion, in the segment of flavored seaweed snacks. The segment is valued at 2 billion baht with a growth rate of around 12-15 per cent, comprising of 60 per cent fried seaweed snacks, 30 per cent baked seaweed snacks, 7 per cent roasted seaweed snacks, and 3 per cent tempura seaweed snacks.”
“OISHI Group will start out its role in the fried seaweed snacks by introducing “Japanese-styled ONORI: The original taste of fried seaweed snacks”. Its highlights lie in its unique flavors of Japanese Original, and Japanese Chili and its fun-filled, Manga-featured package. This year OISHI will grasp a 10 per cent market share or 200 million Baht in revenues.”
Mr. Niruth Sripawatakul, Marketing Director, Food Division, Oishi Group Public Company Limited, said, “Oishi's 100 million baht marketing budget will stir the awareness and acceptance of the brand image and the product, which will lead to the creation of marketing activities including Above the Line and Below the Line marketing communication exposed to match today's consumer behavior.”
“The activities begin with “ONORI Giant Catcher Machine to win a 100,000 Baht in cash.” to make a difference for consumer experience. A gigantic doll catcher machine stands over 8 meters tall will be set up in the middle of Bangkok and welcome 800 people in pairs or more than 1,600 participants who are bold and brave enough to take a contesting challenge of their friendship and partnership. Tactics of Ninja, Samurai Sword, and Taboo Yaguza will be employed to find the best couple teams who spend the least time to battle with “ONORI Big Boss”, a giant fighting boss. One member in the team will be assigned to “control” the ground area and the other member will be eight meters up in the air trying to “grip” the prizes. Both of them will help to search and grasp the best stuff from “the Japanese ocean”. The team with the shortest time-spending records will win the 100,000 Baht prize in cash. OISHI will promote the contest and encourage people to join the activity via Facebook: Oishi Food Station and Oishi News Station, and printed media.”
“To continue widening the market awareness of its brand image and products, OISHI also creates stories and situations via its television commercial advertisement, 30 seconds, and 15 seconds, in the style of being wild and fun-filled, scheduled to be air across multiple platforms including TVs, Cable TVs, Online TV (OH! E-Chic by OISHI and WWW.ONSCHANNEL.COM) on 26th April, 2012 nationwide, plus in-store media at OISHI Japanese food branches.”
“Product sampling will be distributed. More than 2,000,000 sample packets will be available directly to consumers at OISHI Japanese food branches, educational institutions, tutorial schools, shopping centers, movie theaters, etc. in Bangkok and other provinces as part of the awareness and trial to lead to product acceptance and repeat consumption.”
This is the best choice ever because ONORI is the original fried, crisp seaweed snacks, using high-quality seaweed in two unique flavors, unmatched by others: Japanese Original flavor and Japanese Chili flavor, contained in Manga-designed packages. Four sizes are available all over the country 36 grams, 14 grams, 8 grams, and 4 grams at 39 baht, 20 Baht, 10 baht, and 5 baht respectively at OISHI Japanese food restaurants, convenience stores, supermarkets, hyper markets, and general stores.
Special!!. Free one packet of ONORI, the Japanese Original flavor, or Japanese Chili flavor (4 grams) when buying a can of Oishi Green Tea (Any flavor) between April 26-May 25, 2012 at 7-Eleven stores nationwide.
“This is the first time in our 13 years of doing business to enter into snack food segment. We anticipate that ONORI the original fried seaweed snack will provide fun experiences for consumers of all ages in a variety of opportunities along with strengthening OISHI Group from now on,” Mr. Paisarn “Sam” said.