Bangkok--26 Apr--Asia Books
Asia Books Co., Ltd, part of Berli Jucker Public Co. Ltd are expanding their bookstores all over the country. Their press launch “The Prime: The Prestige Online Plaza” makes them the leading online plaza. This event will be at Asia Books shop, 6th floor, Central World. The focus is on high technology and participation in the prestige online market. From now on www.asiabooks.com will be the convenient website selling books, magazines, eBooks and eMagazines with a choice of more than 7,000,000 titles; also there will be a range of prestige lifestyle products. Furthermore, “The Prime” online plaza is totally different from other online businesses offering prestige and consumer products. Importantly their products are unique from others since the quality and style of the products are of the highest workmanship. There are heaps of Your-Lifestyle products for modern people in www.asiabooks.com; for instance, IT products, Gadgets, Electronics, Stationery, Gifts, Home Furniture, Fashion, and Super Cars.
Mr. SiRod Jiraprayun, the managing director of Asia Books Co., Ltd said that “Asia Books is proud of our progress in the launch of “The Prime” - the important move to participate in the online market. Right now, we have more than 500,000 customers, so we have anticipated the trend of the market, the opportunity and the alternative way to increase sales both in offline and online modes. To increase the number of customers and to fulfill their lifestyle, we have launched the prestige online plaza ‘The Prime’ on www.asiabooks.com. By the way, we actually focus on selecting luxury, trendy and lifestyle products for people to choose diverse special products and fulfillment. What is more, we bring new features like the iButterfly application, the newest technology from Japan that is used with Smart phones and Tablets with OS Ios or Android. Moreover, an Augmented Reality (AR) and GPS will be enjoyable functions; for instance, it can catch the butterfly in eCash Coupon and eGift Card which includes exclusive deals and special discounts which you can take to win the prize or buy products on the website. Anyway, we expect that success from “The Prime” and this year’s marketing plan will enable us to increase the number of sales in e-commerce market for Asia Books by more than 500% in this year. ”
“The Prime” offers six ranges of products: Lamborghini Supercars, house decor products - ‘Cool La-Z-Boy’ reclining chairs (Tailor-made models especially for The Prime’s customers) are included and popular IT products such as the iPhone 4S with special accessory (USB Rechargeable Battery with free eBooks valued at 1,500 baht); also lifestyle products and unique gifts are included such as Mammoth Eyewear (Ivory Mammoth) - eyewear made from rare mammoth tusk and ‘Ake of Siam Eyewear’ models are styled in Thai crafted gold. In addition there are electronic products such as LCD and Plasma TVs, digital cameras and Eco-friendly products are included like Bio-packing which is environmentally green.
Wonderful shopping experiences are to be had in new lifestyles and iButterfly is introduced for the first time in Thailand. Moreover, for public registration you can be thrilled with the special prize by catching a butterfly eCash coupon and eGift Card. Besides, you will be fascinated by the highlight showcase in which prestige products will be shown and will be admired for their quality and elegance:- the Lamborghini Gallado, Ivory Mammoth Eyewear, Cool La-Z-Boy reclining chairs and many other items. Also you can shop happily for satisfactory deals and special discounts such as 50% discount for products in “The Prime” (only participating products); One Price One Baht - an activity that allows you to buy unique products only at one baht, catching a butterfly on ‘iButterfly’ to win the special prize such as the Lamborghini Test Drive package tour for 2 days and 1 night, iPhone 4S, Parfait Eyewear, On-Time Wall Clocks and others.”
Download the free app ‘iButterfly Thailand’ new at App Store (For iPhone/iPad) and Google play (For Android OS on Tablets & Smart phone). Join catching the butterfly and win the prize and discounts from “The Prime” at www.asiabooks.com
More information: Asia Books Co.,Ltd, e-commerce section No. 0-2715-9000 ext. 8101, 8106, 8107
For media inquiries, please contact;
Paranee Merakate (Pim) | PR Consultant | Tel 081 425 7017, 080 034 2424 |
E-mail:
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About Asia Books
Asia Books Co., Ltd. was established on September 19, 1969 to bring quality knowledge and entertainment to Thai readers through English books. Not only the originator of English book imports but the company, in cooperation with Berli Jucker Co., Ltd., is also a leader in network management and global book sales. Furthermore the company pioneered the market for books in Thailand and many and various high quality books are available for Thai and foreign readers on www.asiabooks.com, in Asia Books shops and Bookazine Bookstores of which there are now more than 70 branches in Thailand.
Being the leading distributor and sharing global knowledge and experience with Thai society for more than 42 years, the sales network of the company has increased and expanded to more than 300 branches all over the country. Additionally, the company supplies wholesale to other bookstores, libraries, schools, universities and others.
More information: Asia Books Co.,Ltd, e-commerce section No. 0-2715-9000 ext. 8101, 8106, 8107