Bangkok--27 Apr--Danone
Berli Jucker Foods Limited (BJF), a 100% owned subsidiary of Berli Jucker Public Company Limited (BJC), and Danone Dairy Thailand (DDT) have decided to join hands to accelerate the expansion of Danone Dairy products, among them Activia brand, in Thailand.
Mr. Aswin Techajareonvikul, President of BJC said “BJC is very pleased to partner with Danone whose high quality products have been internationally recognized through extensive scientific researches. Danone’s products are familiar within the Thai market and BJC is confident that with our strong distribution network and full understanding of the Thai market, we will contribute to make Activia a tremendous success”.
Mr Laurent Boissier, General Manager of Danone Dairy Thailand, said “Danone is delighted to be teaming up with BJC, one of the leading consumer products companies in Thailand. BJC has world-class distribution and a detailed understanding of the Thai market. We are very confident our combined strengths can bring our flagship Activia brand to a far greater number of Thai consumers, accelerating the growth of the fresh dairy market & promoting better digestive health for all”.