Bangkok--8 May--Hill+Knowlton Strategies
Browse, buy, redeem and organize your Grouponsdirectly from your iPhone and other iOS devices!
Groupon Thailand, the pioneer and global market leader in local commerce, today announced the launch of the Groupon Mobile Application in Thailand. This free application allows Groupon subscribers to browse, buy, redeem and organize their Groupons through their iOS mobile devices (the App is optimized for the iPhone and iPod Touch).
The Groupon Mobile Application is available in Thai and English and can be downloaded through Apple’s iTunes Store under the name “Groupon” and through links provided at http://www.mygroupon.co.th/how-works-groupon-mobile . Groupon Thailand’s App offers a seamless browsing, buying and Groupon voucher redemption process for both consumers and Groupon merchants.
Groupon Thailand’s Groupon Mobile Application is the most comprehensive of its kind. Its features include:
? Groupon on the go! Three easy ways to sign up:
1. Sign in with your existing Groupon account.
2. Sign in with Facebook Connect.
3. Sign up for a new Groupon account directly through the app.
? Browse daily deals: Check out daily deals from Bangkok and Travel offers across Thailand and SE Asia, as well as Groupon’s offers across over 550 cities worldwide!
? Buy your Groupons on the go: Select ‘Buy’ to securely purchase any deal, directly from your iOS device.
? Redeem your Groupons: Present your Groupon to merchants directly from your iPhone/iPad/iPod Touch screen — no printouts required!
? Map local Groupons: View, locate and navigate to the location of a merchant through the Groupon Mobile app
Enriching the mobile experience
According to research firm Canalys, half (49.6%) of all mobile phones in Thailand in 2015 will be smartphones[i].
Damian Kemner, CEO of Groupon Thailand: “In Thailand, mobile devices serve a wide range of practical and recreational purposes. Whether taking pictures, chatting with friends, or browsing the internet, today’s smart phones play a major part in many people’s daily lives. The Groupon Mobile Application adds another dimension to the mobile device: finding and redeeming the best lifestyle offers in Bangkok. While on-the-go, people can now browse and experience the best to eat, see and do in the city, as well as explore amazing local and regional travel offers. Currently, one in every four purchases of all Groupon vouchers in North America is already made via a mobile device, and this number is growing. We believe that the Thai audience will also find this to be a preferred purchasing channel for their Groupon offers.”
Groupon’s global innovations
Groupon continues to extend its mobile footprint internationally with product rollouts in more than 48 countries and strategic relationships with key industry partners. Last December, the company announced the expansion of its current relationship with Nokia to bring location-based services to global customers. The companies plan to work together to launch best in class Groupon app experiences for Nokia phone platforms that allow customers to transact anytime, anywhere.
The launch of the applications in Thailand follows the recent entry of Groupon in Thailand, which is the 47th country outside the United States where Groupon has launched operations.
Availability
The free Groupon Mobile Application can be downloaded today through Apple’s iTunes Store: http://itunes.apple.com/us/app/groupon/id352683833?mt=8
Press Contacts:
Chonreutai Dao-ngern
Marketing & Communications Manager, Groupon Thailand
Phone: +66 (81) 402 9876
Email:
[email protected]
Sukumarn Jittapalapong
Hill+Knowlton Strategies
Tel: 02-627-3501 ext.159
E-mail:
[email protected]
[i] Canalys, June 2011