Bangkok--9 May--Maxima Consultants
BURBERRY, the British high-end fashion opens its latest flagship store reflecting Burberry design concept developed by Burberry Chief Creative Officer, Christopher Bailey. The newly Burberry flagship store located at Taipei 101 Mall in Taiwan and is accounted as the 21st Burberry store in Taiwan. The company expects double-digit growth from global sale in the fiscal 2013.
Burberry continues to strengthen its retail arm to increase in revenue growth. The company is focusing in opening larger stores, planning a 12% to 14% rise in average retail space to March 31, 2013. This summer the brand opens the biggest Flagship store in Asia Pacific region in Taipei and the up-coming flagship store openings scheduled in London, Chicago, Hong Kong and Prague.
For the six months ended March 31, 2012, total revenue increases 19% with total sales $1.64 billion. Sales from store opens more than a year are up 12%. Sales in the Asian-Pacific region grow 37% in the second half while North America comes with a rise of 7% growth. ‘We’re pleased with our finish to the year and confident in our strategies and investment would drive global growth. In any period you’ll see some markets that have improved and some that have weakened over the previous period. Certain markets are very strong before and are now marginally less very strong.’ said Chief Financial Officer Stacey Cartwright.
Over 1,400 square metres Burberry’s latest flagship store is located on the 4th Floor of Taipei 101 Mall in Taiwan. All British material and themes have been used throughout the store. The giant digital exterior 9x5 flat screen LED video walls showcasing innovative Burberry content controlled by the brand’s global head quarters in London.
The collections available at the newly flagship store are Burberry Prorsum, Burberry London, Burberry Brit, Burberry Sport and Burberry Accessories including eyewear, fragrances, watches and Burberry Beauty.
In Thailand Burberry stores are available at Siam Paragon M Floor, Central Chidlom 1st Floor, Gaysorn Plaza G Floor and Burberry childrenswear at Central Chidlom 6th floor. For more details, please contact at Tel 02-650-3055.