Bangkok--16 May--Media Plus Connection
Hafele (Thailand) Limited, a leading producer of furniture fittings and hardware products, reveals its unexpected success in the first quarter of 2012 with 670 million baht in sales. The company sets to further its success by highlighting innovation in new products and expanding consumer base in provincial areas through the launch of a new distribution center in Khon Kaen. Hafele expects to see 15% growth in 2012.
Mr.Rattana Poonsanga, Sales Director of Hafele (Thailand) Limited, disclosed “With the flood crisis in Thailand over the last quarter of 2011, Hafele sees significant sales growth in the first quarter of 2012 as people were in need of fixing their damaged houses and of new furniture. By the end of the first quarter, our sales reached an unexpected point with 670 million baht revenue, a 21% increase from last year (553 million baht). This resulted from our hard work on consumer market which we have seen that it is very significant to us. And as a result, we have continued to introduce new products that fit perfectly with our target consumers’ lifestyle. That’s how we earn more sales growth and become a better choice for consumers.”
This year, H?fele will focus on two segments — business-to-business segment (B2B) and business-to-consumer segment (B2C). In the B2B segment, H?fele has become top choice for leading real estate companies like Centara Group and TCC Group. As for B2C segment, H?fele will strategically focus on innovation highlighting products that come with new technology, cool design, right function and affordable prices for target consumers. Earlier this year, Hafele has launched a new “Touchscreen Series” oven and received an overwhelming response from urbanistas. As for the second to fourth quarter of this year, Hafele will bring originality and outstanding design to introduce to consumers. Products set to be introduced on the second half of the year will be hardware products and locking system as well as new electric home appliances and door accessories which H?fele believes will best fulfill the needs of consumers while boosting more sales for Hafele at the same time.
“In 2012, H?fele plans to continuously expand consumer base across the country. We recently opened a new showroom at Mega Bangna. And we plan to open a new distribution center in Khon Kaen this July to serve more consumers in northeast region. With our strategy and new products we are about to offer, Hafele expects to see a 15% growth in sales by the end of the year,” Mr.Rattana concluded.
For further information please contact:
Khun Sureerat Moleechart, Marketing Manager of H?fele Thailand Ltd
Tel.02-741-7171 ext.2800 or e-mail:
[email protected]
Vassana Meemongkon / Jirapha Rachasuthee
Media Plus Connection
Tel.02-619-1108 Mobile : 081-926-6169 / 080-268-8228
Email :
[email protected] /
[email protected]