Bangkok--21 May--Vivaldipr
Promenada Resort Mall Chiang Mai, Thailand’s first resort-style shopping mall, is pleased to announce that Sportsworld is to be its key sports retailer at the forthcoming mall, set for completion in the final quarter of 2012. Sportsworld’s store at Promenada Resort Mall Chiang Mall will occupy some 1,600 square metres of prime space, making it one of the largest outlets in the group’s portfolio. Sportsworld is recognised throughout Thailand as a trusted name in sporting goods supply, and its presence at Promenada will represent yet another reason for people to shop at and enjoy Thailand’s only resort mall.
Mr. Kamolphant Siriphanporn, Managing Director of Sportsworld, said “Sportsworld already operates 31 stores in Thailand, building an excellent reputation for service quality and value across many sports areas. Sportsworld, known for their lifestyle approach in retailing will offer a wide range of products in Promenada. The new concept and store design will consist of 5 keywords: “Modern — Experience — Knowledge — Service — Competitive” offering a new shopping experience. We have chosen for the innovative lifestyle Promenada Resort Mall as the perfect environment for the flagship store based on this new concept. Another important reason for me to choose for Promenada has been the track-record of straight-forward partnership ECC offers to its tenants. The interests of both landlord and tenant are aligned and the communication is open and focussed on mutual success. That’s why we decided to sign with Promenada.”
Mr. Tjeert Kwant, President & CEO and shareholder of ECC Real Estate, said, “We are very excited to have Sportsworld as our sports anchor at Promenada. The consumer in Chiang Mai prefers to have more choice, a wider variety of brands, products and services and in a different environment. Our researches in the last 4 years have clearly shown that the people in Chiang Mai are ready for a new, lifestyle, experience. Promenada Resort Mall is the large-scale new shopping mall offering all of this and Sportsworld is a perfect match.
I’m looking forward to a long-lasting partnership with Khun Kamolphant who is an innovative and visionary entrepreneur introducing innovative lifestyle concept. We share the vision that experience in shopping has become the key factor for shopping mall landlords and retailers. ‘Free Time or Leisure Time’ has become one of the most valuable assets of the consumer these days therefore their focus is on ‘fun-shopping’. Promenada and Sportsworld offer the consumer that experience and will continue to anticipate to the needs and wishes of the consumers.