Bangkok--29 May--IBM
? Deep integration points to new ‘Scale-In’ approach to system design from IBM
? Built-in ‘expertise’ makes new family of systems simple to run and manage
? Gives enterprises the ability to re-shape the economics of IT, especially with the support of Business Partners and ISVs
IBM today announced a major step forward in a new, simpler era of computing with the introduction of a new category of "expert integrated systems." This new family is the first with built-in expertise based on IBM's decades of experience running IT operations for tens of thousands of clients in 170 countries.
Tanapong Ittisakulchai, Country Manager, System and Technology Group, IBM Thailand Co.,Ltd. Said “IBM’s expert integrated systems family — PureSystems — is the result of $2 billion in R&D and acquisitions over four years, an unprecedented move by IBM to integrate all IT elements, both physical and virtual. The new systems family offers clients an alternative to today’s enterprise computing model, where multiple and disparate systems require significant resources to set up and maintain”
The prime challenge facing companies worldwide is the need to spend 70 percent or more of IT budgets on simple operations and maintenance, leaving little to invest in innovation. IDC Analyst Matt Eastwood, IDC Directions Presentation, 2011 Two-thirds of corporate IT projects are delivered over budget and behind schedule, according to a recent study by IBM which also found that only one in five corporate IT departments are able to spend the majority of their IT budget on innovation.
With the introduction of the new PureSystems family, IBM is unveiling three major advances that point to a new era of computing technology that is designed to allow businesses to slash the high costs and nagging complexity associated with managing information technology.
- “Scale-In” System Design: With PureSystems, IBM is introducing a new concept in system design that integrates the server, storage, and networking into a highly automated, simple-to-manage machine. Scale-in design provides for increased density — PureSystems can handle twice as many applications compared to some IBM systems, doubling the computing power per square foot of data center space. Compared utilizing virtualized applications between PureFlex System and previous generation BladeCenter HS22V. Specific client environments and results may vary.
- Patterns of Expertise: For the first time, IBM is embedding technology and industry expertise through first-of-a-kind software that allows the systems to automatically handle basic, time-consuming tasks such as configuration, upgrades, and application requirements.
- Cloud Ready integration: Out of the box, all PureSystems family members are built for the cloud, enabling corporations to quickly create private, self-service cloud offerings that can scale up and down automatically.
“With its new scale-in design and built-in expertise, PureSystems represents an important advance in the evolution of computing,” said Tanapong Ittisakulchai “By tightening the connections between hardware and software, and adding incomparable software know-how, PureSystems is designed to help clients to free up time and money to focus on innovation that many businesses cannot address due to ever rising costs and staffing needs in the traditional data center.”
Widest-ever BP Support for IBM PureSystems
More than 600 companies around the world also announced support for IBM’s new family of expert integrated computing systems designed to radically simplify enterprise computing by making it easier, more secure and less expensive to own and maintain. For IBM Business Partners, PureSystems creates a new opportunity to help clients solve the complexity of enterprise IT, reduce costs and encourage innovation.
Jadesada Kraisingkorn, Country Manager Software Group, IBM Thailand co.,Ltd said “ Unique to IBM PureSystems is a new software capability called Patterns of Expertise. Patterns combine operational know-how and industry expertise directly into the system to automate a variety of common IT and industry tasks and can cut the time and resources needed for basic and complex tasks. For example, a customer relationship management program that used to take three days to deploy can now be deployed in under one hour. These develop-once-run-anywhere repeatable software patterns are based on insights from thousands of client engagements by IBM and its Business Partners”
More than 150 Patterns of Expertise have been developed and optimized for IBM PureSystems by more than 125 of the world’s leading ISVs. With technical and validation resources from IBM, these companies have the flexibility to optimize their industry leading applications to run on either the IBM PureFlex or IBM PureApplications systems. For clients this means that after a simple download of the ISV Pattern of Expertise, they can quickly be up and running with a new software or industry-specific solution.
For example, a PureSystems-optimized retail application can be downloaded and deployed either at the client site, hosted by a Business Partner, or run in a public cloud environment on the IBM SmartCloud. The application can move from on premise at the client site to the cloud if the company needs to quickly respond to a spike in sales, while at the same time saving time and development costs for Business Partners. Prior to IBM PureSystem, multiple versions of the same application would have been developed for the different environments. The setup and deployment of the application would have been more complex, costing the client and Business Partner additional time and money.
To help clients quickly find the patterns they need, IBM today launched The PureSystems Centre, an online enterprise application and solution showcase with more than 150 general and industry-specific applications that are optimized for IBM PureSystems.
“IBM PureSystems is a significant opportunity for our Business Partners to drive sales, deliver better solutions to complex client challenges, reduce development time and costs and grow their business,” said Tanapong Ittisakulchai “This is just the beginning; IBM is committed to bringing more companies into the PureSystems family, ensuring that clients no longer have to feel locked into a single suite from one application provider.”
The first two models of the PureSystems family — PureFlex System and PureApplication System -- start shipping to customers this quarter. PureSystems support POWER processors and Intel processors.
For more information on IBM PureSystems: www.ibm.com/press/pure,
http://www.expertintegratedsystemsblog.com and
http://www.youtube.com/user/expertintegratedsys.
To access the IBM PureSystems Centre: www.ibm.com/puresystems/centre
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