Bangkok--29 May--Thana Burin Asia Pacific
AQUA Innotech is supplying more water filters jugs in Thailand and expanding coverage of its distribution channels in the country in light of a 30% increase in market demand for the first quarter of 2012, which comes on the heels of the company meeting its 2011 sales target. The company also expects to reach 30% growth in 2012.
Dr. Manu Leenawong, Managing Director of AQUA Innotech (Thailand) Co., Ltd., sole distributor of the German-made BRITA water filter jugs in Thailand, said he was satisfied with the total sales in 2011 of 12,000 jugs worth 25 million baht, and attributed the result to the unique compact design and portability of its products backed-up by a 100% satisfaction guarantee policy and their availability in various stores.
“Because of the good result in 2011 and a 30% increase in sales of BRITA water filter jugs for the first quarter 2012 we are promoting market awareness and are recruiting more agents from other areas in Thailand such as Phitsanulok, Nan and Chiang Mai provinces. In Chiang Mai, BRITA is available at Rimping Supermarket’s Airport branch, which is the biggest supermarket in that province. It is also available at Meechok Plaza. The company is adding dealers in Phuket and Pattaya as well making them available in hypermarkets.
“In April this year, we started selling the products at Big C Supercenter. Previously our products were only carried by Central Department Store, The Mall, Siam Paragon, The Emporium, True Value, B2S, Index Living Mall, and Tops supermarket. BRITA is available for sale in 60 branches of various department stores and other stores all over the country. This has led the company’s sales during the first quarter of this year to grow by 50% compared to the same period last year.” Dr. Manu added.
Mr. Mark Cooper, Business Consultant in Asia region of BRITA GmbH in Germany, manufacturer and distributor BRITA filter jugs, added: “The operating result of BRITA filter jugs in Thailand last year was very satisfying. We found that the filter jug market in Asia and Thailand could grow even more as BRITA still has many products it can offer. Having only one distributor in each country has yielded very good sales results. The BRITA GmbH provides sales tips, staff training and marketing plans to ensure that BRITA filter jugs can respond to customers’ demand and have a chance to expand the market.”
“During the 2nd quarter of this year the company has started importing the 2.4 litre Elemaris water filter jug. This investment is in response to the need of customers looking for healthy and environment friendly product. Elemaris and the Marella Cool Color Edition come in various colours. These new range of products will strengthen marketing and are a welcome additions to previous range of jugs like the Aluna Cool (2.4 l), Aluna XL (3.5 l), Marella Cool (2.4 l), Marella XL (3.5l), Marella Luminous and Optimax cask (8.5l) that are already available in Thailand.
“The company also focuses on increasing total sales by promoting other companies to use BRITA products as their premium products for customers. Many companies like Esso (Thailand) Plc., CP All Plc., Samsung (Thailand) Co., Ltd. and the Government Pharmaceutical Organization support this idea. Moreover, the company will sell products at trade fairs. We plan to join around two or three times per year. We are joining Home and D?cor fair at Bangkok and international Trade and Exhibition Centre (BITEC) during 26 May - 3 June 2012. This ensures that our market will grow by 30% at the year-end,” Dr. Manu said.
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