Bangkok--14 Jun--Poly Plus PR
Ichitan Group has launched an enormous campaign, “One Year, One Ichitan Bottle Cap for Free 100,000 Movie Tickets”, to celebrate its first year anniversary of Ichitan Organic Green Tea and thank its consumers for their best support. The move is partnered with SF Cinema City, the Ultimate World Class Cinema, offering one bottle cap of Ichitan Organic Green Tea to get free 100,000 movie tickets. The offer is from 15-20 June, 2012 or until the tickets run out. The launch was participated by “Pong Nawat Kulratanarak” at SF World Cinema, CentralWorld, June 12, 2012.
Ichitan Organic Green Tea has become a big hit drink for Thais to get better health after being launched on May 25, 2011. It's now available in six different flavors in a bottle: original,
chrysanthemum, genmaicha, mixed honey-lemon, Midori Punch, and genmaicha flavor with unique aromano preservatives and no sugar; and two new flavors in a UHT carton: Berry Berry and Apple Kiwi.
“Tan-Ichitan”, managing director of Ichitan Group Co., Ltd., said, “On the occasion that Ichitan Organic Green Tea celebrates its first-year anniversary, Ichitan Organic Green Tea would like to thank all the fans for their continued support to prove that the company doesn't hesitate to continue its offer to meet every demand by introducing exciting marketing activities, for example, in partnership with Seven-Eleven (Two bottles for only 25 Baht), promotional campaigns with Makro on “Ichitan...Kab Tang Ban, Na Ban Rab Thong for Free Year 2: Tan drives it to your home”; Tour Yok Gang: Travel with Tan, Fun with Note,” a beyond-expectation campaign that drew more than 20 million pieces of Ichitan caps.
In its latest move, Ichitan Group has joined with SF Cinema City - the Ultimate World Class Cinema, to please movie lovers with a gigantic campaign “Ichitan 1 Year Anniversary, 1 Cap for Free 100,000 Movie Tickets” for its real fan consumers under which one bottle cap can be exchanged with one movie ticket at any SF Cinemas. There are 100,000 movie tickets available, worth more than 16 million Baht. The campaign runs 15-20 June, 2012 or until the tickets run out. SF Cinema will facilitate the campaign participants by opening “Ichitan Lane”, a special lane for Ichitan's real fans. It's expected that “Ichitan 1 Year Anniversary, 1 Cap For 100,000 Movie Tickets” will become a phenomenal campaign for green tea consumers in Thailand because they're not required to join any lucky draw like other promotional campaigns.
Mr. Suwat Thongrompo, President of SF Cinema City Company Co., Ltd., disclosed “SF and Ichitan have been working together for a period of time as a business partner. With a variety of marketing activities, promotions, screen advertising in cinema and etc, we have been effectively reached the target users which share a similarity among moviegoers at SF Cinema. For this particular campaign, “One Year, One Ichitan Bottle Cap for Free 100,000 Movie Tickets”, SF is very pleased to have such an opportunity to celebrate this tremendous occasion, 1st year anniversary with Ichitan Organic Green Tea. This is a marketing campaign that truly designs for movie lovers. This is a great phenomenon that is never happen elsewhere. It is the first time in the movie industry to giveaways up to 100,000 tickets without any condition or draw. Consumers will receive a free ticket for any movies / sessions by only presenting an Ichitan cap at participated SF branches. Apart from this extraordinary campaign, consumers will be entertained by a variety of blockbuster movies for the rest of the year. I’m confident that all movie lovers will enjoy this gigantic campaign.”
Ichitan Organic Green Tea products are the primary group of products under Ichitan Group Co., Ltd. They are highlighted with their quality as an organic green tea ready-to-drink made from 100 per cent natural organic green tea free of chemicals and friendly to environment. The company spent more than 3.5 billion Baht to set up Ichitan Green Factory at Rojana Industrial Park, Ayutthaya province and to adopt “greennovation”, one of the highest-level technology mostly friendly to environment. The factory uses Cold Aseptic Filling Technology to keep up to five times the nutrient ingredient quality of its products and be capable of reducing the use of plastic by 36 per cent with its full-manufacturing capacity of 136 million cartons per year and 200 million bottles per year. The company has committed to its declaration to create balance of economy, society, and environment. Part of its profits will go to Tan Pan Foundation on education development and environment of the country.
Conditions for “Ichitan 1 Year Anniversary, 1 Cap for Free 100,000 Movie Tickets”
1. One cap of Ichitan Organic Green Tea or Double Drink to exchange for one movie ticket
worth 160 Baht free, at any SF Cinemas.
2. The cap can not be converted into cash. Change in cash is also prohibited.
3. Redeem for a movie ticket at SF Box Office nationwide.
4. Additional cash payment is allowed to update the ticket for 3D movies and others.
5. Limited to only 1 cap for one movie ticket for one day.
6. Redeemed movie ticket is for same day view.
7. The campaign starts 15-20 June 2012 or until the tickets run out.
8. The campaign prepares only 100,000 tickets.