Bangkok--27 Jun--GroupM
GroupM, Thailand’s leading media investment management operation company, and it’s digital specialist agency, mInteraction, announce four key digital trends at its latest digital conference, FOCAL 2012. This year, GroupM encourages its clients to focus their digital efforts into the areas of mobile high-speed, always ON marketing, reaching power consumers and intelligence tools.
The FOCAL 2012 conference successfully gathers clients, marketers, and industry experts to listen to what is next in the area of digital marketing in Thailand. The conference provides collective industry knowledge while boosting confidence in Thailand’s digital marketing landscape and the increasing importance of digital advertising. As an extension of last year’s FOCAL, the four elements are a digitally focused guide that will be help advertisers in the campaign-making process and building brand recognition for clients.
Addressing an audience of 200 people from various clients of GroupM, Kevin Clarke, CEO of GroupM Thailand, opened the conference introducing the new developments and characteristics of Thailand’s digital future. “Thailand’s digital media is dynamic and new opportunities are constantly emerging. Thai marketers can be overwhelmed by these changes in the media landscape and by the emerging technologies. GroupM, as an established global media expert, with a strong regional network and deep understanding of Thai consumers, helps keep our clients ahead of their competition in the fast growing but fragmented digital market. said Kevin.
Niklas Stalberg, COO, mInteraction, encourages brands to adapt to the changes within the Mobile High-Speed market with the rapid growth of faster networks, higher penetration of smart phones and the popularity of mobile applications. Mr. Stalberg said “By the end of 2012, there will be 10,000 3G enabled base stations in Thailand and the anticipated 3G Auction will be held in October. Mobile phone operators will collectively invest THB 20 billion this year to improve 3G network developments.” Mr. Stalberg also mentioned that the smart phone penetration in Thailand is reaching 16% and there will be 1 million tablets by the end of 2012. Braving the new mobile frontier, marketers will need to have a firm grip on these trends and utilize customized mobile sites, with the combination of mobile applications to ensure they reach their target audience.
“There is a 290% increment of search queries in Thailand from 2010 to 2012. More consumers are relying on Google and seeking out others’ opinions on forums. Regardless of brand campaigns, this is being done on a daily basis. More than half of our brand clients are starting their Always ON Marketing to meet this growing demand. said Siwat Chawareewong, CEO of mInteraction.
Mr. Chawareewong continued, “Moreover, with the tremendous usage of social media, ordinary consumers nowadays can create media, which reaches more than one million people in just a couple of months. The top Thai Facebook page that collected almost 2 million fans just started 4 months ago. We have defined these new media owners as Power Consumers. Marketers must place importance on this as there are real opportunities to reach out to their target audience in more effective ways.”
“As the Thailand digital landscape has changed quite significantly, it’s time for marketers to become better equipped with Intelligence Tools, including measurement and monitoring in order to improve their digital planning and campaign performance from time to time” Mr. Chawareewong finished.
Media Contacts:
English
Hazel Han
[email protected]
+662 629 6518
Thai
Choenkwan (Ploy) Thanasanon
[email protected]
+662 629 9494