Bangkok--8 Aug--Hill+Knowlton Strategies
In today’s fast paced society, individuals are looking to progress, take action and to be successful. No one wants to be left behind; neither do they want to be waiting as everything should be in real time. Taking this into consideration, BlackBerry recently launched their brand campaign around the concept of “Action Starts Here”.
All About Action
Action Starts Here is a regionally developed brand campaign that is the product of over 6 months of strategic and creative development between BBDO and RIM.
The concept stemmed from understanding that BlackBerry is an enable of action. The campaign showcases the strengths of BlackBerry as a brand that support individuals to get things done. BlackBerry is for those who want more than just a smartphone. It’s for people of action who put more into life to get more out of it. No matter what the action is, it starts here with a BlackBerry.
This resonates strongly with the brand, as the use of the red icon or the “Splat” is a symbol of action which is unique to BlackBerry. It is the symbol of a new message incoming as an icon of action. The splat is used as a rallying symbol for those who seek to action and find opportunities in any situation.
The Brand Aspect
Launched on the 1st of August, the campaign was unveiled across Bangkok through thematic lifestyle imagery that depicts people of action and BlackBerry devices that deliver to that promise.
From print advertisements to retail elements, digital campaign, social engagement and a unique TV commercial, the message is clear that BlackBerry is a brand for the person of action.
And it all begins here with BlackBerry — Action Starts Here
Credits
Production House:
Asylum Films
Creative Agency:
BBDO India
Creative Director:
Varun Mehta
RIM Creative Leads:
Amisha Sethi, Director Brand Marketing, Asia Pacific
Lily Shroff, Senior Brand Manager, Asia Pacific
Siripat, Patrangul, Marketing Director, Thailand
For media enquiry, please contact
Kamolrat Plodpai and Patcharaluck Kuprataguln
Hill+Knowlton Strategies
Tel: 02-527-3501 ext.109 and 208
E-mail:
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