On 6 May 2025, the Marketing Business Group of Bangchak Corporation Public Company Limited hosted its annual Bangchak Service Station Dealer Seminar and the Bangchak Service Station Awards 2024 under the theme "One Team, One Future for Our Greenovative Destination." The event underscored the strong partnership between the company and its nationwide network of service station operators in advancing toward a shared vision of sustainable green innovation. Presided over by Mr. Chaiwat Kovavisarach, Group Chief Executive Officer and President of Bangchak Corporation, the event was held at the Queen Sirikit National Convention Center in Bangkok. Mr. Chaiwat presented the company's strategic direction and marketing policies for 2025. Distinguished guests in attendance included
Mr. Santan Seesa, Deputy Director-General of the Cooperative Promotion Department, who also presented awards to outstanding dealers. More than 2,500 service station operators from across the country participated in the event.
Held annually, the seminar serves as a platform to communicate Bangchak Group's strategic direction, spanning from upstream to downstream operations. It reinforces the company's commitment to ESG principles while enhancing competitiveness through innovation. Mr. Chaiwat reflected on 2024 as a "Year of New Leave," when Bangchak laid a stronger foundation for growth through the strategic integration with Bangchak Sriracha Public Company Limited (BSRC). This milestone strengthened not only the Group's refining and trading capabilities but also its nationwide service station network - enhancing product diversity, optimizing cost management, and standardizing marketing support. These developments have empowered individual dealers and significantly elevated service quality.
The achievements of the past year extended beyond operational expansion. They reflected a strategic transformation, bringing to market value-added products that suit modern lifestyles, generating higher revenues, and creating enriched customer experiences through the growing Non-Oil business segment. In 2025, the Marketing Business Group is determined to build on these foundations and pursue sustainable growth in close collaboration with its dealer network. Guided by the theme "One Team, One Future for Our Greenovative Destination," Bangchak continues to emphasize teamwork and shared purpose, with dealers as long-term business partners walking forward together in every step. The company's strategy for rising above centers on three key approaches: deepening customer engagement to inspire loyalty and repeat visits, delivering differentiated, high-value products and services, and enhancing Non-Oil businesses to transform service stations into greenovative destinations that serve both consumer needs and partner growth.
Bangchak's journey began 40 years ago in the refining business before expanding into marketing with the launch of its first "Community Co-op Service Station" in 1990. Throughout its evolution, Bangchak has held firmly to the belief that a service station is not merely a refueling point, it is a space of collaboration that grows alongside the environment, communities, and society. Over the past 27 years, the company has played a vital role in connecting community-sourced products with consumers, supporting Thai farmers, and standing by its service station operators as trusted partners who learn and grow together, driving a business model rooted in shared value and inclusive growth.
This year's award ceremony recognized 287 outstanding service station operators who demonstrated excellence in service quality, sales performance, team management, branding, and participation in key corporate initiatives. These accolades reflect Bangchak's unwavering commitment to continuous improvement and enhancing customer experience.
An address by Dr. Wit Sittivaekin, a renowned communicator and economist, who spoke on the topic "From Transition to Transformation: The Power of Moving Together," aimed at inspiring creative adaptation in an era of constant change. In celebration of Bangchak's 40th anniversary and its transition into the fifth decade, the event also featured a heartfelt live performance of the song "You Are the Leaf" by acclaimed artist Pod Thanachai Ujjin. This marked the first public presentation of the song, which reflects the essence of Bangchak's journey and identity, composed by National Artist Prapas Cholsaranon, a celebrated artist, thinker, writer, and songwriter.
The event also showcased the full spectrum of Bangchak Group's businessesfrom refinery and oil trading to comprehensive downstream operations. Highlights included initiatives such as the collection of used cooking oil for conversion into Sustainable Aviation Fuel (SAF), reflecting the company's commitment to sustainable aviation. Products and services from the Marketing Business were also on display, capturing the essence of the Greenovative Destination concept, such as the Bangchak Mobile Application and the new loyalty platform for Green Miles members. The exhibition featured premium-grade fuel products like FURiO and HERCuRO, along with Health & Wellbeing services focused on physical and mental wellness, nutrition, and healthy livingnow available at over 200 service stations, with plans to expand to 300 this year. Other businesses within the Bangchak Group were also represented, including Inthanin Coffee by Bangchak Retail, renewable energy solutions by BCPG through its Green Service Station model, quality bio-based products by BBGI including electric vehicle platforms and battery-as-a-service, and mobility innovation by Winnonie.
