UOB Thailand enhances its cardholder lifestyle privileges through an exclusive partnership with Shake Shack Thailand and the renowned chef Pam Pichaya Soontornyanakij, The World's Best Female Chef 2025 and owner of Michelin-starred restaurant Potong.
As part of the collaboration, UOB cardholders can enjoy a complimentary Seafood Mayo Fries (valued at THB 130) when purchasing the Chef Collaboration Set Menu, featuring Thai-inspired creations like Jaew BBQ Pork Burger or Black Pepper Beef Burger, paired with a Mango Sticky Rice Shake.
Mr Tearavath Trirutdilokkul, Head of Card Payment and Unsecured Products, UOB Thailand, said "This collaboration with Shake Shack underscores the Bank's commitment to deliver distinctive lifestyle offerings across dining, travel, and retail categories to reinforce our position as the bank of choice for customers. This collaboration with Shake Shack and Chef Pam represents more than a culinary experience it's a celebration of innovation, culture, and customer appreciation. By offering our cardholders early access and exclusive perks, we aim to turn everyday moments like dining out into something truly special. Whether you're a food lover or simply looking to try something new, this experience is crafted with you in mind."
Mr Norbert Tan, Chief Operating Officer of Maxing Group, the Shake Shack Thailand franchisee, added "We're thrilled to be launching our very first chef collaboration in Thailand, and even more so with a visionary like Chef Pam. This campaign is elevated further by our partnership with UOB, which brings added value and access to a premium customer base who appreciates quality and creativity. It is a unique intersection of food, innovation, and partnership that reflects what modern dining experiences can be."
The collaboration showcases bold reinterpretations of local Thai flavours in Shake Shack's iconic formats include:
- Jaew BBQ Pork Burger - smoky, spicy northeastern Thai flavour in a premium pork patty
- Black Pepper Beef Burger - aromatic, Thai-style black pepper sauce with depth and heat
- Seafood Mayo Fries - crinkle-cut fries elevated with rich seafood-infused mayo
- Mango Sticky Rice Shake - the beloved Thai dessert reimagined as a creamy, indulgent beverage
The promotion will be available at Shake Shack nationwide from 7 May to 6 July 2025.