Thailand welcomes the vibrant and refreshing taste of Dazzle(TM) apples, the premium New Zealand variety that's making waves across global markets. The exclusive wholesale launch event was held at Talaad Thai, one of Thailand's largest wholesale markets, marking the official debut of Dazzle apples in Thailand this season.
Over the past five years, Dazzle has gained a strong following across Asia, with successful launches and strong retail presence in China, Vietnam, Taiwan, and Singapore. Consumers have embraced its signature combination of bold red skin, crisp bite, and naturally sweet flavour, with demand growing from both retailers and shoppers year after year.
Developed by New Zealand apple growers over 20 years, Dazzle reflects New Zealand's commitment to clean, safe, and sustainable agriculture. Grown in the pristine orchards of Hawke's Bay, where long summer sunshine, cool sea breezes, and rich soils create ideal conditions, every bite of Dazzle carries the trusted quality New Zealand is known for. From natural pest control to full traceability, New Zealand growers prioritise food safety at every step, ensuring that only the best fruit reaches consumers around the world.
Dazzle is a product of innovation and quality. It's exported exclusively by a select group: Mr Apple, Bostock New Zealand, KiwiCrunch, RD8 Fresh Produce, Taylor Corp, Pickmee and Golden Bay Fruit, and newly joined Redland Fruit of Australia Dazzle is positioned to shine in Thailand's dynamic produce landscape.
"Our vibrant visuals and branding position Dazzle as a premium, refreshing choice for today's health-conscious consumers." says Bridget Owen, Marketing Manager for Dazzle(TM).
Beyond taste, Dazzle offers practical advantages. "It stores well and results in less wastage for retailers," says Jane MacLean, International Market Manager at Bostock New Zealand.
As Thailand bounces back post-Covid, local partners are energized. "The 2025 crop is exceptional big, bold, and bursting with flavour." says Ben McLeod from Mr Apple.
Dazzle(TM) apples are available at leading Thai retailers including Makro, Gourmet Market, Lotus's, and Big C starting today.
Experience The Crunch of New Zealand with Dazzle(TM).