This week, the Thai-Italian Chamber of Commerce (TICC), in collaboration with OI Pomodoro Centro Sud Italia, hosted the official launch of "European Tomato, A Red Passion", a strategic EU campaign dedicated to promoting the excellence of processed European tomatoes across Southeast Asia.
"European Tomato, A Red Passion" is a targeted initiative addressing trade and consumer audiences across Thailand, Malaysia, and Singapore, with strategic activations concentrated in Bangkok, Kuala Lumpur, and Singapore City. The campaign underscores the role of EU tomatoes as a competitive and sustainable product on par with fresh tomatoes and aims to strengthen their positioning in the Southeast Asian market.
The campaign's promotional framework will include a coordinated mix of online and offline actions, ranging from public relations and media engagement to in-store tastings, cooking shows, and digital communication across multiple social platforms (Instagram, Facebook, YouTube, TikTok).
This launch signals a significant step toward increasing awareness of the quality, traceability, safety, nutritional value, and culinary versatility of EU-processed tomatoes.
To learn more about TICC and upcoming events, visit the website: https://www.thaitch.org/