Betagro Public Company Limited (BTG), a leading integrated food company in Thailand, is ramping up the international expansion strategy with a move to strengthen its global business network with an aim to enhance brand awareness worldwide while introducing innovative food products that cater to modern culinary trends. The company positions itself as a strategic partner by offering comprehensive product and service solutions to empower restaurant operators and deliver better food to consumers globally.
Dr Oliver Gottschall, Chief Operating Officer, Food Business at Betagro said: This year, our export strategy is shifting towards offering integrated processed food solutions for clients in retail, hospitality, and food & beverage sectors including hotels, restaurants, and airlines. Driving brand awareness and fostering sustainable brand growth through high-quality and safety food products will build trust among food professionals and consumers and will be instrumental in efficiently advancing our international expansion strategy.
"We continue to expand our exports in key markets such as Japan, UK, EU, and Singapore, while actively exploring new opportunities in high-potential regions beyond Asia like South Africa, and Mauritius. The overall export market is expected to grow steadily, driven by a rising global demand for fresh food and innovative food solutions. We target our export growth of 15-20% this year," Dr Oliver said.
Meanwhile, we see significant growth potential in the domestic food market by capitalizing on emerging food trends that resonate with today's health-conscious consumers, and leveraging our expertise in food innovation, we are able to develop a diverse product range that swiftly meets evolving consumer needs. Our local food sales delivered a robust growth of over 10% in the first quarter of this year, and we expect to build on this momentum over the next few years, he added.
As part of its expansion, Betagro is rolling out new product lines in previously untapped categories. These include:
- La Comida, a premium ready-to-eat charcuterie brand targeting fans of European cuisine;
- INSPIRE:D, a health-focused brand offering nutritionally balanced meals, co-developed with experts from Siriraj Vittayavijai Co., Ltd;
- Arnie's, a protein-rich snack brand, aimed at a new generation of health-conscious consumers; and
- BETAGRO Professional, a brand offering high-quality raw materials in bulk packaging for the foodservice industry, alongside integrated restaurant solutions for food industry professionals.
Furthermore, the global recognition of Betagro's products is a source of pride, showcasing their exceptional quality, taste, and innovation, backed by international certifications. Betagro's sausage products, including Smoke Vienner Sausage, Baby Cocktail, Duo Cheese Sausage, and Pork Bacon earned gold medals, while Pork Ham and Balogna received silver medals at IFFA 2025, the world's leading trade fair dedicated to technology for meat and alternative proteins, in Germany. In addition, Meatly's plant-based BBQ bun wins Best Taste award from Alternative Protein Taste & Flavour Challenge at THAIFEX - Anuga Asia 2025.
Betagro is also set to showcase its latest food innovations and one-stop food business solutions at Asia's leading food & beverage trade show, THAIFEX - Anuga Asia 2025. The event will run from May 27-31 at IMPACT Muang Thong Thani, featuring a full lineup of its products and services designed to meet the needs of both food business operators and consumers.