Gentle Monster, a South Korean eyewear brand, has blurred the boundaries between fashion and functionality. The Gentle Monster's 2025 Pocket Collection, with a world-first launch event at theGentle Monster Store on the M floor, the EmQuartier. Celebrities and fashion icons Mai-Davika Hoorne, Dew-Jirawat Sutivanichsak, and Pond-Naravit Lertratkosum attended the event to experience its standout feature, a collaboration with BRATZ(R), the iconic American fashion doll. This collaboration introduced exclusive eyeglasses, Special Edition dolls, and a giant BRATZ(R) installation, marking Gentle Monster as the first in the world to showcase them across four countries: Thailand, the People's Republic of China, South Korea, and the United States.
Beyond the enormous BRATZ(R) installation, the centerpiece of a newly designed special area celebrating the 2025 Pocket Collection for fashion and art enthusiasts, the store also features a Photo Booth. Here, visitors can scan and receive pictures directly on their smartphones. This Photo Booth offers aone-of-a-kind experience, seamlessly merging AI-generated images with the personality of the BRATZ(R) dolls, exclusively available at the store.
Gentle Monster's 2025 Pocket Collection features 21 distinctive designs, including foldable acrylic glasses that are compact and portable while maintaining sleek, modern aesthetics. In addition to special edition models from Gentle Monster's collaboration with Bratz(R), such as the Pico-02(V) with vibrant purple lenses, standout pieces from the Pocket Collection include the Milkyway-01(P), the brand's first decorative lensless glasses with a striking starburst design; the Takion-01, a sophisticated eyeglass frame; and the Lolang-01, a versatile unisex sunglasses design. The collection also includes a Special Edition doll.This collaboration seamlessly merges the creative identities of two design iconsboth celebrated for their bold self-expression and distinct fashion perspectivesperfectly capturing their innovative spirit and influence on global fashion culture.
Don't miss this rare opportunity! A limited edition BRATZ(R) doll, with only 1,000 pieces available worldwide270 of which are accessible in Thailandcan be purchased with any 2025 Pocket Collection item. A standout feature of the collection is the selection of BRATZ(R) keychains, also available for purchase.
Discover the unique eyewear designs from the exclusive Gentle Monster x Bratz(R) collaboration, available at the Gentle Monster Store on the M floor of the EmQuartier until 31 August 2025.