Saha Group is gearing up to host its grandest shopping event yet, the 29th Saha Group Fair and Fest, under the concept "Big Shop Big Show." This year's event introduces a new e-commerce platform that makes shopping more convenient and exciting than ever. Expect exclusive new product launches, never-before-seen special deals from top brands, a massive lineup of top-tier influencers, vibrant entertainment, and the signing of 10 major MOUs across four days from June 26-29 at BITEC Bangna.
Mr. Thamarat Chokwatana President and Executive Chairman of I.C.C. International Public Company Limited, and Chairman of the Saha Group Fair and Fest, stated that this year's event elevates the experience under the Big Shop Big Show concept. It's not just about discounted goods it's about delivering a special, integrated experience.
The highlight of the "Big Shop" concept is enhancing the shopping experience to be more convenient, fun, and aligned with the digital era. The event features the BIGXSHOW App a new live commerce platform that combines livestream entertainment with real-time shopping. It also marks the launch of the FRIDAY FAIR App, a 100% Thai-developed e-commerce platform, which will debut with exclusive product offerings from this year's Saha Group Fair.
The event will also feature first-time product launches from leading brands across multiple categories. These include food and beverages, beauty and personal care, fashion and apparel, health and wellness for the health-conscious, and household and consumer goods, offering a wide range of exciting new options for shoppers.
Under the Big Shop concept, this year's shopping experience offers greater value than ever before. Highlights include special product bundles from top brands covering a wide range of categories such as cosmetics, clothing, underwear, sports gear, baby products, and pet supplies. Examples include value-packed underwear sets from Wacoal, discount coupons for creative course programs from Bunka Fashion School, and exclusive sets featuring face powder, mascara, and the limited-edition Rain Flower Doll from MTI. Deep discounts will also be available, such as MTI N'JOY CC CREAM reduced from THB 135 to just THB 29.
The Big Show segment will feature a record number of top influencers, including Mung Chailadon, KamBum, MaMuang (PowerPuff Gay), DJ Dao (zzdaozz), Madame Tuang, Phol Tantasathien, Ejan Page, and many more. These influencers will live stream product sales, provide real-time reviews, and create engaging, creative content alongside live broadcasts from every brand and booth throughout the venue. The event also elevates entertainment to a new level with special activities that blend the excitement of a trade fair with a festival atmosphere. These include fashion shows, V-Tuber concerts, Cover Dance competitions, and mini-concerts by Ink Waruntorn, Zom Marie, Perses, and No One Else. There will also be workshops and seminars on topics such as salon business branding, creative content production using CapCut, and professional makeup training.
The event will also witness the signing of 10 MOUs with domestic and international partners, reflecting Saha Group's vision for sustainable strategic growth. These collaborations will cover real estate, technology, education, e-commerce, and service businesses. Highlights include the launch of a luxury hotel in central Ratchadamri in partnership with Thai Obayashi; the development of AI and cloud technologies in collaboration with Amazon Web Services (Thailand); support for the aviation industry with Bangkokair Aviation Training Center; the development of AI talent with Sripatum University; collaboration to enhance credibility in the gem and jewelry business; expansion of halal product marketing channels; and the opening of lifestyle retail stores for cat lovers.
The 29th Saha Group Fair and Fest - "Big Shop Big Show" will be held from June 26 to 29, 2025, from 10:00 AM to 9:00 PM at Halls 98-100, BITEC Bangna. Over 100 top brands and 1,000 product items will be featured, including Mama, Farmhouse, BSC, Wacoal, Guy Laroche, Lacoste, PAO, Sue Sat, Systema, Shokubutsu, Kodomo, Wellcare, and more. His & Her members will enjoy additional privileges, including exclusive lounge access, complimentary gifts, and member-only activities.