for the 2nd consecutive year, winning 'Eco-Friendly Mall of the Year' for Central Westville and 'Integrated Campaign of the Year' for Tourism Marketing Excellence
Central Pattana plc, Thailand's No.1 sustainable real estate developer, under the vision "Imagining better futures for all," connects retail, residence, hotel, and office projects, reinforcing its position as a top real estate and retail leader in Asia, Central Pattana brings pride to Thailand by winning two major awards at the Retail Asia Awards 2025. Leading the honors is the 'Eco-Friendly Mall of the Year - Thailand' award for Central Westville, Central Pattana's first pioneering semi-outdoor and low-carbon shopping centre, and the 'Integrated Campaign of the Year - Thailand' award for an innovative marketing campaign that successfully attracted tourists worldwide. These awards reflect the company's commitment to sustainable business practices alongside promoting Thailand's tourism economy. The Retail Asia Awards are organized by Retail Asia, internationally recognized as Asia's leading retail media.
Dr. Nattakit Tangpoonsinthana, Chief Marketing Officer for Central Pattana plc., said: "This marks another consecutive year of success for Central Pattana, winning two major awards at the Retail Asia Awards. This reflects our leadership and commitment to advancing Thailand's real estate and retail sectors. This time, we received the prestigious 'Eco-Friendly Mall of the Year - Thailand' award for developing Central Westville, Central Pattana's first pioneering semi-outdoor and low-carbon mall. We believe that shopping centres are living spaces, and commercial spaces can grow while caring for the environment and enhancing people's quality of life. Central Westville sets a new benchmark in project development with a focus on carbon reduction and promoting clean energy usage. The installation of a 2.1-megawatt solar panel system helps reduce carbon emissions by 3,412 tons per yearequivalent to planting over 340,000 trees. Additionally, 75% of the project area is dedicated to green space, alongside fostering Green Partnership collaborations with tenant stores."
In addition, we have reinforced our success in pioneering Central shopping centres in key tourist provinces across Thailand. We developed strategies and marketing campaigns targeting tourists worldwide, which led to winning the prestigious 'Integrated Campaign of the Year - Thailand' award. This achievement resulted from a comprehensive customer journey planning process and the use of insightful data from social media behavior of key nationality groups, allowing us to design tailored campaigns that effectively generate word-of-mouth on social media. Notably, the "Tourist Privileges" campaign increased engagement by over 300%, with more than 200,000 interactions and over 4 million impressions. The "Chinese Golden Week" campaign boosted spending by 950% compared to the previous year, with over 9 million impressions. Meanwhile, "The Great Celebration" campaign saw a spending increase of over 70% and generated more than 90 million impressions. These results reflect our deep understanding of international tourists' behaviors.
Another significant milestone for Central Pattana in developing world-class projects and driving sustainability is the upcoming launch of new developments in 2025. Starting in August, the global mixed-use project Central Park will open under the concept "Here for Bangkok," connecting urban living with a large green space in the heart of Bangkok. In October, Central Krabi, a major mixed-use development in Krabi province, will launch as "The First Prototype of Sustainable Mall," aiming for international EDGE Certification. This reflects the company's concrete commitment to carbon reduction and raising awareness of eco-friendly, sustainable tourism, aligning with the city's core policies.