Flagship launch of "SONLE RESIDENCES" - ultra luxury homes starting at 260 million baht - set for Q3.
Siam Commercial Bank (SCB) reaffirms its position as SC Asset's strategic financial partner by providing over 17.6 billion baht in credit to support 17 premium residential developments under the SC Asset group. This includes 9 ongoing projects currently available for sale and transfer, 3 new projects launching in 2025, and 5 future developments planned from 2026 onwards. This partnership underscores SCB's commitment to driving SC Asset's long-term, stable growth while enhancing value in the premium housing sector. It also reflects SCB's leadership in the mortgage lending market and its dedication to supporting customers in achieving sustainable growth.
Mr. Kris Chantanotoke, Chief Executive Officer of Siam Commercial Bank (SCB), stated that while current economic conditions remain challenging and continue to impact the overall housing market, the Bank still sees opportunities in high-potential segments, particularly among affluent customers who continue to seek quality assets for both living and investment. SCB has extended a total of 17.6 billion baht in financial support to SC Asset and its subsidiaries. This includes comprehensive pre-financing for 17 residential projects, comprising:
- Nine projects currently available for sale and transfer,
- Three new single-detached housing projects launching in 2025Grand Bangkok Boulevard Suksawat-Rama 3, Bangkok Boulevard Boromratchachonnani Sai 4, and SONLE RESIDENCES, and
- Five future projects scheduled for launch from 2026 onwards.
"This support reaffirms our longstanding partnership with SC Asset and our shared commitment to fostering sustainable growth in the residential real estate sector," Mr. Kris said.
"Our collaboration goes beyond project financing, playing a part in driving the Thai economy through the real estate sector, which is a key economic engine in terms of employment, income distribution, and urban development. SC Asset is a trusted partner whose business direction aligns with SCB's values, particularly its focus on sustainable development and delivering reliable, high-quality innovation to meet evolving consumer needs. This partnership reflects our continued confidence in SC Assetits clear business vision, proven capability in developing quality residential projects, commitment to customer-centric design, sustainable growth, and financial discipline. The projects we support are strategically located and well-positioned for their target markets. Among them, SONLE RESIDENCES stands out as a one-of-a-kind flagship project that exemplifies SC Asset's bold vision and ability to elevate living standards and the real estate industry as a whole," Mr. Kris added.
Mr. Nuttaphong Kunakornwong, Chief Executive Officer of SC Asset Corporation PCL (SC), expressed his gratitude to Siam Commercial Bank (SCB) for its continued trust and support over the past 22 years. This strong partnership has led to the development of over 50 quality residential projects in prime locations nationwide, underscoring a solid strategic alliance that has played a key role in SC Asset's long-term sustainable growth. In addition to project financing, SCB has consistently supported SC Asset customers through exclusive financial privileges and campaigns, enabling easier access to high-quality housing, delivering strong value for money, and enhancing the overall homeownership experience.
"At SC Asset, we believe in the power of strategic partnerships grounded in shared vision, sound strategies, and agility in adapting to a rapidly changing world. Our enduring relationship with SCB is a key foundation that will continue to drive our long-term, sustainable progress," said Mr. Nuttaphong.
SCB's confidence in SC Asset is reflected in its support for SONLE RESIDENCES, an ultra-luxury single-detached housing project valued at over 1.2 billion baht, set to launch in the third quarter of this year. With unit prices ranging from 260 to 400 million baht, the company is confident that SONLE RESIDENCES will become the flagship project of the year, setting a new benchmark in Thailand's luxury housing market and strengthening SC Asset's positioning as a brand that truly understands the needs of high-end clientele.
Looking ahead to 2025, SC Asset plans to aggressively expand its presence with 15 new project launches valued at over 29 billion baht. Leveraging strengths in prime locations, innovation, and quality, the company is confidently targeting the high-end market and reinforcing its position as the number one brand in premium single-detached housing.