Hosting the Most Global Home Decor Brands to Match Every Modern Living Need
Central Pattana plc, Thailand's No.1 real estate developer for sustainability, is leveraging a consumer-centric strategy to delve deep into the lifestyle of every customer and enhance its shopping centers nationwide to 'Lifestyle & Living Destinations' in the 'Style Your Space' project. 'Style Your Space' aims to inspire the design of living spaces to reflect identity, targeting the new generation of consumers who are looking for a complete experience in all aspects, covering shopping, eating, relaxing, and decorating spaces. The project helps to emphasize our role as a strong strategic partner in bringing together a wide range of Thai and global brands to meet the needs of both consumers and business partners, with a sustainable approach.
Dr. Nattakit Tangpoonsinthana, Chief Marketing Officer for Central Pattana plc, said: "Central Pattana is committed to developing our shopping centers to be something greater than a shopping venue; it is the destination that fulfills every aspect of life. We continue to further develop our locations, partner strategies and implement technology and insights to fulfil the constantly changing needs of modern consumers while adhering to the consumer centric principle. We ensure that we understand consumers in every aspect of their life - that we foresee the new trends before anyone else and design experiences that truly meet consumers' needs to connect brands with people in a valuable and sustainable manner.
Today, we see the potential of the home and lifestyle market, which is continuing to expand as consumers are focusing more on spending time by themselves and on developing their personal spaces - they prefer a space that reflects their identity and ensures happiness at every stage of their life. 'Style Your Space' is a destination that fully meets this trend and is a major milestone that helps reflect our vision to inspire people to design their own living spaces and deliver the most satisfying experience."
Modern consumer insights: not just a home, but all surrounding spaces that reflect identity and lifestyle
*Data shows that modern consumers are focusing more on designing and looking after every space around them, whether it's their home, their office, or their relaxing corner because these spaces have become a significant medium for self-expression, in the same way as their fashion or personal lifestyles. This trend is consistent with the expansion of product lines by global luxury brands, which have shifted their investment in homeware and lifestyle spaces to meet the lifestyle needs in all aspects and create experiences that combine luxury with individuality in every living space. Brands that offer unique experiences in space design and accurately and deeply communicate the emotions of consumers are able to achieve more sustainable and meaningful relationships with consumers beyond product sales.
Ms. Maneechan Smithisomboon, Head of B2B Marketing, Central Pattana plc, said: "The 'Style Your Space' project is a destination that we have built based on a deep understanding of the lifestyles of new-age consumers who seek spaces that truly reflect their identity and match their quality of life. These spaces should inspire and fulfil every happy moment of life for consumers. This is also a major opportunity for our partner brands to reach their target groups precisely in a B2B2C (business-to-business-to-customer) manner. At the same time, we focus on caring for our partners in all aspects by providing support teams that understand the insights of customers in each region, from the development of specific marketing and sales solutions that are connected, to the business goals of each brand. Our work concept focuses around 'Tenant Centric' and 'Holistic Partnerships' to ensure that every brand achieves sustainable growth alongside us."
Thanks to the strength of Central Pattana's platform and ecosystem, with shopping centers covering the whole country in various formats, including strategic malls nationwide, tourist malls, super-regional malls, luxury malls & luxury outlets, Central Pattana is entrusted by global lifestyle and home decor brands when it comes to opening new branches and expanding their businesses in Thailand. These brands are such as H&M Home, Zara Home, Jaspal Home, NITORI, MUJI, IKEA, Hooga, SB Design Square, Marimekko, Bath & Body Works, Cath Kidston, Rituals, Harnn, Karmakamet and many more lifestyle brands. The trust of these brands highlights Central Pattana's potential as a strategic partner that helps move their brands toward success in the Thai market, while supporting them to effectively access a diverse customer base with high-purchasing power.
To follow the latest news and updates from Central Pattana, please visit: https://www.centralpattana.co.th
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