LINE Company (Thailand) Limited has officially appointed Norasit Sitivechvichit as its new Chief Executive Officer (CEO). At the same time, Phichet Rerkpreecha will take on the role of Executive Advisor to LINE Plus and LINE Thailand. This leadership transition is part of LINE Thailand's structured succession planning, ensuring business continuity and long-term success. Both appointments will be effective from July 1, 2025.
As the new CEO, Norasit Sitivechvichit will lead LINE Thailand's business into its next phase of growth, building on the company's strong foundation and commitment to delivering innovation and value to users, businesses, and partners guided by the company's new mission: "Create an amazing life platform that brings WOW! to our users." Norasit brings a deep understanding of platform-based business through years of experience across various key functions.
Norasit joined LINE Thailand in 2017 as Commercial Director, and was later appointed Chief Commercial Officer (CCO) and Chief Operating Officer (COO) respectively before taking on his current leadership role.
Meanwhile, Phichet Rerkpreecha will become Executive Advisor to LINE Plus and LINE Thailand, leveraging his extensive experience as CEO of LINE Thailand since 2019. In this capacity, he will provide strategic guidance to the Thai office and advice to the leadership at LINE Plus, including on global government relations matters. Phichet first joined LINE Thailand in 2016 as Director of Government Affairs before being promoted to Chief Executive Officer and taking on his current position.