BASF has appointed Prakash Devassy as Managing Director of BASF (Thai) Ltd., effective July 1, 2025. He succeeds Roschan Lohakitsongkam, who has decided to pursue new career opportunities after a distinguished tenure with BASF.
Prakash currently serves as Director of Business Management, Oleo Surfactants, Asia Pacific, bringing with him extensive experience in BASF's Care Chemicals business. Born in India, he began his career with BASF India in 2013, working in Supply Chain and Value Chain functions before advancing to key roles in Sales Management for Oleo Surfactants. Since 2019, he has been based in Thailand, where he has led Value Chain, Asset Management, and Business Management across the Asia Pacific region.
Prakash is recognized for his empowering leadership, strong business acumen, and unwavering commitment to achieving results. Throughout his career, he has consistently driven performance through accountability, determination, and a clear focus on outcomes. His new role underscores BASF's dedication to fostering regional talent and enhancing leadership capabilities in strategic markets.
BASF has been present in Thailand for more than 50 years. The company offers a wide range of products and solutions to support almost all the key industries in the country, including Agricultural Solutions, Intermediates and Process Catalysts, Monomers, Petrochemicals, Coatings, Dispersions and Resins, Performance Chemicals, Care Chemicals, Nutrition and Health, and Performance Materials. BASF in Thailand was established in 1966 and maintains its head office in Bangkok. It operates three production sites in Samutprakarn, Chonburi and Rayong, an Automotive Coatings Technical Competence Center, and a Performance Materials Technical Development Center in Samutprakarn. In 2024, BASF posted sales of EUR531 million to customers in Thailand and had 623 employees as of the end of the year. Further information is available on www.basf.com/th.